The ENGINE Approach
At the heart of Agile @ ENGINE are short, iterative sprints where our team collaborates closely with our clients to prioritize the questions to answer. Our experts determine the most effective tools and techniques to answer the question quickly. ENGINE summarizes the learnings, collaborates with clients’ on the new questions arising from new insights and designs the next sprint, drawing on a unique combination of qual, quant and analytic tools. We fit-for-purpose the most effective approach to address the highest priority business questions. We integrate all the insights obtained to provide a comprehensive understanding of the issues.
How & For Whom
Agile @ ENGINE can be applied to almost any business issue, including brand health, communication testing, market identification, innovation and customer experience. Agile @ ENGINE leverages the full suite of ENGINE’s capabilities.
Download our Agile guide, “Best Practices for Obtaining Consumer Insights Faster,” to ensure you have the voice of the customer at the right time, with relevant insights to inform business decisions.