The Big Village Approach
At the heart of Agile @ Big Village are short, iterative sprints where our team collaborates closely with our clients to prioritize the questions to answer. Our experts determine the most effective tools and techniques to answer the question quickly. Big Village summarizes the learnings, collaborates with clients’ on the new questions arising from new insights and designs the next sprint, drawing on a unique combination of qual, quant and analytic tools. We fit-for-purpose the most effective approach to address the highest priority business questions. We integrate all the insights obtained to provide a comprehensive understanding of the issues.
How & For Whom
Agile @ Big Village can be applied to almost any business issue, including brand health, communication testing, market identification, innovation and customer experience. Agile @ Big Village leverages the full suite of the Big Village capabilities.
Download our Agile guide, “Best Practices for Obtaining Consumer Insights Faster,” to ensure you have the voice of the customer at the right time, with relevant insights to inform business decisions.