Insights

In today’s dynamic environment brands must be able to obtain insight at the speed of business. At ENGINE we leverage a suite of quantitative, qualitative and analytic tools in flexible ways, combined with industry expertise, to provide actionable learnings in bite-sized chunks to help move our clients forward faster.

Growth in any environment can be challenging, especially in business-to-business situations. Successful growth strategies identify and solve for the factors and influences that will enable or inhibit success. ENGINE removes speculation, guesswork, and emotion from the process by helping B2B professionals identify and evaluate the merits of opportunities to create sustainable growth.

Brands are increasingly using customer experience to differentiate and drive business performance, but often focus on chasing metrics rather than focusing on business outcomes. By combining performance measurement, behavioral data and predictive analytics, ENGINE reveals the specific levers that will drive customer acquisition and retention.

Rather than making subjective assumptions about what specific behaviors suggest about a consumer’s preferences or intentions, we leave it to the consumer to express intent and then we go find the behaviors that best represent it.