Following a kick-off meeting, ENGINE designed a Discussion Guide to map the core content areas and topics, to help address any knowledge gaps and deliver against research objectives.
The Discussion Guide was used to conduct in-depth interviews with EDL customers across mining, utilities, and landfill, and with execs, operators, engineers, and commercial staff; engaging customers across domestic and international markets.
The learnings provided a deep understanding of the experience of an EDL customer, giving the research real-life examples that could be tried and validated across a large sample size in the resultant online customer survey launched afterward.
As a result of our research we were able to help EDL identify:
These were the biggest opportunities to fuel both quick wins and long-term strategies.