We engaged young workers through a 3-day online Digital Hive community (n=80) that could be done across any device and at a time of their choosing.
We engaged employers/managers/supervisors through focus groups (n=60) at times scheduled for after the working day (5:30pm onwards) in a suitable location.
The preformative research engaged with two key target audiences to gain important insights to inform the WorkSafe young workers campaign.
Pin-pointed the main messages to be incorporated in future marketing campaigns.
Revealed the level of awareness of health and safety for young workers.
Unlocked the most effective method to engage with each target audience.
Discovered where future campaign efforts should be focused to have the most influence on young workers.
Identified behavior, barriers, and motivators of each target audience.