Global Payment Provider

Understanding the Entire Traveler Journey

CHALLENGE

Understand consumers’ travel and payment behaviour to stay ahead of the competition.

Solution

We explored international travel trends and behaviour of more than 15,000 global travelers from 28 countries and territories worldwide (spanning across APAC, Europe, MEA and Americas).

These robust sample structures in each country allowed us to understand our client’s core target audiences (travel corridors & life-stage segments). The insights we uncovered provided a deep understanding of the entire ‘traveller journey’, from dreaming to arriving at destination.

IMPACT

Our client has been able to utilize the data as a highly strategic tool; helping marketing prioritise targets, cross-border corridors and touchpoints, and engage with merchants & partners.