America’s Response to Racial Injustice

How Americans Feel About Racial Injustice Compared to a Year and a Half Ago

 

The conversation regarding racial injustice has only grown in the 18 months since the killing of George Floyd. Issues of systemic racism, race relations in the media, “woke” culture, critical race theory—and more—continue to be a point of conflict for Americans.

The findings released today unveil American’s views on where we are compared to a year ago. This continues to be an important time in our country and ENGINE is proud to bring America’s voice to the conversation.

 

KEY FINDINGS AS OF November 12, 2021:

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Racial Injustice Fall Update Part 1
Racial Injustice Fall Update Part 2

Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This CARAVAN survey was conducted by ENGINE INSIGHTS among a sample of 1,004 adults 18 years of age and older. The online omnibus study is conducted three times a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live on November 10-12, 2021.

Written by the CARAVAN team at ENGINE Insights.

If you would like more information on ENGINE CARAVAN surveys, contact us below:

America’s Response to Racial Injustice Over the Past Year

The conversation regarding racial injustice has only grown in the 18 months since the killing of George Floyd. Issues of systemic racism, race relations in the media, “woke” culture, critical race theory—and more—continue to be a point of conflict for Americans.

The findings released today unveil American’s views on where we are compared to 18 months ago. This continues to be an important time in our country. ENGINE is proud to bring America’s voice to the conversation.

It has been about 18 months since the murder of George Floyd, which resulted in many protests involving the Black Lives Matter movement and several other matters related to racial equality since.

With this in mind, how much do you agree or disagree with the statements below regarding your feelings since those events last summer?

*Dates are based on Agree (Net)

*Generational comparisons are from the November 10-12, 2021 survey

  • I have taken/will take additional steps to educate myself on race issues in my community
    • Agree (Net)
      • June 10-12, 2020 – 68%
      • May 24-26, 2021 – N/A
      • September 9-11, 2021 – 64%
      • November 10-12, 2021 – 67%
        • Gen Z – 82%
        • Millennials – 74%
        • Gen X – 63%
        • Baby Boomers – 59%
  • I have taken/will take additional steps to educate others on race issues in my community
    • Agree (Net)
      • June 10-12, 2020 – 60%
      • May 24-26, 2021 – N/A
      • September 9-11, 2021 – 54%
      • November 10-12, 2021 – 56%
        • Gen Z – 76%
        • Millennials – 67%
        • Gen X – 53%
        • Baby Boomers – 43%
  • These events have made an impact on what brands I support
    • Agree (Net)
      • June 10-12, 2020 – 48%
      • May 24-26, 2021 – 54%
      • September 9-11, 2021 – 54%
      • November 10-12, 2021 – 53%
        • Gen Z – 66%
        • Millennials – 62%
        • Gen X – 48%
        • Baby Boomers – 48%
  • These events have made an impact on what celebrities I support
    • Agree (Net)
      • June 10-12, 2020 – 51%
      • May 24-26, 2021 – 55%
      • September 9-11, 2021 – 56%
      • November 10-12, 2021 – 56%
        • Gen Z – 70%
        • Millennials – 62%
        • Gen X – 47%
        • Baby Boomers – 54%
  • These events have made an impact on what sports leagues I support
    • Agree (Net)
      • June 10-12, 2020 – N/A
      • May 24-26, 2021 – 60%
      • September 9-11, 2021 – 54%
      • November 10-12, 2021 – 55%
        • Gen Z – 57%
        • Millennials – 57%
        • Gen X – 56%
        • Baby Boomers – 54%

How would you feel about a brand/company that does the following?

*Dates are based on  Total Positive

*Generational comparisons are from the November 10-12, 2021 survey

  • Issues statements in support of advancing racial justice
    • Agree (Net)
      • June 10-12, 2020 – 57%
      • May 24-26, 2021 – 46%
      • September 9-11, 2021 – 48%
      • November 10-12, 2021 – 52%
        • Gen Z – 73%
        • Millennials – 53%
        • Gen X – 49%
        • Baby Boomers – 47%
  • Makes donations to causes that address racial justice
    • Agree (Net)
      • June 10-12, 2020 – 57%%
      • May 24-26, 2021 – 49%
      • September 9-11, 2021 – 46%
      • November 10-12, 2021 – 51%
        • Gen Z – 65%
        • Millennials – 55%
        • Gen X – 50%
        • Baby Boomers – 41%
  • Makes donations to Black Lives Matter
    • Agree (Net)
      • June 10-12, 2020 – 47%
      • May 24-26, 2021 – 40%
      • September 9-11, 2021 – 37%
      • November 10-12, 2021 – 40%
        • Gen Z – 63%
        • Millennials – 43%
        • Gen X – 35%
        • Baby Boomers – 33%
  • Promotes a social media campaign in partnership with Black Lives Matter
    • Agree (Net)
      • June 10-12, 2020 – 45%
      • May 24-26, 2021 – 37%
      • September 9-11, 2021 – 35%
      • November 10-12, 2021 – 39%
        • Gen Z – 59%
        • Millennials – 42%
        • Gen X – 40%
        • Baby Boomers – 29%
  • Requires all employees to take training that addresses racial sensitivity
    • Agree (Net)
      • June 10-12, 2020 – 61%
      • May 24-26, 2021 – 52%
      • September 9-11, 2021 – 49%
      • November 10-12, 2021 – 52%
        • Gen Z – 64%
        • Millennials – 56%
        • Gen X – 50%
        • Baby Boomers – 46%
  • Issues a statement to apologize for past events viewed as racially insensitive
    • Agree (Net)
      • June 10-12, 2020 – 54%
      • May 24-26, 2021 – 45%
      • September 9-11, 2021 – 45%
      • November 10-12, 2021 – 45%
        • Gen Z – 69%
        • Millennials – 51%
        • Gen X – 45%
        • Baby Boomers – 34%
  • Engages in diversity hiring from top (leadership) to bottom (entry level jobs)
    • Agree (Net)
      • June 10-12, 2020 – 60%
      • May 24-26, 2021 – 53%
      • September 9-11, 2021 – 50%
      • November 10-12, 2021 – 53%
        • Gen Z – 62%
        • Millennials – 54%
        • Gen X – 53%
        • Baby Boomers – 48%
  • Changes their name, logo or packaging out of concern for racial stereotypes
    • Agree (Net)
      • June 10-12, 2020 – N/A
      • May 24-26, 2021 – 38%
      • September 9-11, 2021 – 35%
      • November 10-12, 2021 – 40%
        • Gen Z – 58%
        • Millennials – 45%
        • Gen X – 40%
        • Baby Boomers – 30%

How much do you agree or disagree with this statement: I believe there is still an issue of systemic racism in America.

*Dates are based on  Agree (Net)

*Generational comparisons are from the November 10-12, 2021 survey

  • Agree (Net)
      • June 10-12, 2020 – 83%
      • May 24-26, 2021 – 79%
      • September 9-11, 2021 – 77%
      • November 10-12, 2021 – 78%
        • Gen Z – 89%
        • Millennials – 84%
        • Gen X – 77%
        • Baby Boomers – 72%

Thinking back to race relations in the U.S. over the last 18 months since the murder of George Floyd through today, to what extent do you agree or disagree with these statements?

  • I think mainstream media networks misrepresent the issue of race in America too often
    • 75% Agree (Net)
      • 76% White
      • 75% African American
      • 74% Hispanic
      • 85% Republicans
      • 67% Democrats
      • 74% Independents
  • I think an increasing amount of people have felt more emboldened/out in the open with making racist statements
    • 73% Agree (Net)
      • 69% White
      • 78% African American
      • 81% Hispanic
      • 66% Republicans
      • 80% Democrats
      • 72% Independents
  • I feel like there has been an increase in racism-related incidents in the U.S. since then
    • 70% Agree (Net)
      • 66% White
      • 80% African American
      • 75% Hispanic
      • 62% Republicans
      • 77% Democrats
      • 66% Independents
  • I think there has been way too much emphasis placed on racial equality since then, that far too many people are now oversensitive regarding this topic
    • 64% Agree (Net)
      • 67% White
      • 37% African American
      • 70% Hispanic
      • 85% Republicans
      • 45% Democrats
      • 66% Independents
  • Since then, I think the U.S. has made a lot of progress related to advancing racial equality/confronting racism
    • 53% Agree (Net)
      • 54% White
      • 48% African American
      • 56% Hispanic
      • 53% Republicans
      • 56% Democrats
      • 52% Independents
  • I think that all U.S. citizens already have equal rights no matter their race, and no major changes are needed
    • 52% Agree (Net)
      • 53% White
      • 39% African American
      • 58% Hispanic
      • 72% Republicans
      • 37% Democrats
      • 54% Independents

 

How much do you agree or disagree with these statements?

  • Minneapolis voters made the right decision on Election Day by rejecting a ballot measure to replace the police department with a new department of public safety
    • 75% Agree (Net)
      • 76% White
      • 75% African American
      • 74% Hispanic
      • 85% Republicans
      • 67% Democrats
      • 74% Independents
  • Liberals/Progressives need to ‘toughen up’ and not be offended by so many things
    • 64% Agree (Net)
      • 67% White
      • 52% African American
      • 61% Hispanic
      • 85% Republicans
      • 49% Democrats
      • 61% Independents
  • I think the Republican party has gone way too far in using issues of race for political gain
    • 60% Agree (Net)
      • 56% White
      • 77% African American
      • 64% Hispanic
      • 32% Republicans
      • 84% Democrats
      • 61% Independents
  • I think the U.S. has become ‘far too woke’ over the last few years
    • 57% Agree (Net)
      • 60% White
      • 38% African American
      • 59% Hispanic
      • 76% Republicans
      • 44% Democrats
      • 59% Independents
  • Black Lives Matter has made a positive impact on advancing racial equality in the U.S.
    • 56% Agree (Net)
      • 49% White
      • 78% African American
      • 62% Hispanic
      • 30% Republicans
      • 77% Democrats
      • 58% Independents
  • Black Lives Matter should be considered a domestic terror organization
    • 41% Agree (Net)
      • 41% White
      • 36% African American
      • 45% Hispanic
      • 62% Republicans
      • 27% Democrats
      • 39% Independents

Which of these statements best describes you as it relates to critical race theory?

  • It SHOULD be taught in U.S. schools
    • 35% Total Agree
      • 49% Gen Z
      • 41% Millennials
      • 35% Gen X
      • 26% Baby Boomers
      • 28% White
      • 63% African American
      • 41% Hispanic
      • 16% Republicans
      • 54% Democrats
      • 23% Independents
  • It SHOULD NEVER be taught in U.S. schools
    • 28% Total Agree
      • 17% Gen Z
      • 23% Millennials
      • 30% Gen X
      • 33% Baby Boomers
      • 31% White
      • 15% African American
      • 26% Hispanic
      • 52% Republicans
      • 15% Democrats
      • 23% Independents
  • Honestly, I DON’T KNOW enough about it to make an informed decision
    • 37% Total Agree
      • 34% Gen Z
      • 35% Millennials
      • 35% Gen X
      • 41% Baby Boomers
      • 41% White
      • 22% African American
      • 33% Hispanic
      • 32% Republicans
      • 31% Democrats
      • 54% Independents