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Back-To-School Shopping Plans for 2022

With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year?

In a recent Big Village CARAVAN® study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

 

 

 

 

 

 

 

 

 

 

If you would like more information on Big Village CARAVAN surveys, contact us below:

Methodology

This Online CARAVAN® omnibus survey was conducted on June 1-8, 2022 among 887 parents/guardians of school aged children (K-12 and college) who plan to make any back-to-school purchases this year. Learn more about our Online CARAVAN® omnibus surveys here. Contact us at caravaninfo@big-village.com for more information.