Start Strong, Finish Ahead with Accelerated Intelligence

ENGINE Delivers Intelligence and Alignment on Strategic Work Streams

In any race, getting a strong start raises the probability of finishing ahead. While agility at ENGINE means delivering accurately and quickly for our client teams, in many cases agility also means ensuring that strategic execution is fueled by credible, current, and connected information to get smart and get aligned. Setting course correctly and ensuring an initiative opens itself up to the best, current thinking (outside of the client’s walls) have become hallmarks of many well-executed, strategic efforts ENGINE has been a part of, most readily when leveraging ENGINE’s Accelerated Intelligence (AI) suite.

 

Accelerated Intelligence, Applied

Take, for example, a recent client initiative in the health insurance space where a product category had long been fragmented and seemed ripe for reinvention. Using Accelerated Intelligence, ENGINE was able to assess the market and key competitors to level set the opportunity for the project team. The findings netted-out with an inevitable recalibration to focus on product vs. category – a much different level of investment, with far greater chance of “finishing ahead” than their original objective. With large teams and scores of informed internal opinions at client organizations, partnering with ENGINE to gain perspective affords our client leadership distinct advantages with the clarity of outside, objective sourcing to rely on – alleviating opinion based, anecdotal and “focus-group-of-one” driven workstreams.

 

ENGINE’s Accelerated Intelligence Is Uniquely Positioned to Deliver Strong Starts:

  • Our Accelerated Intelligence (AI) team provides expert, and often category-specific analysis on client challenges and opportunities, all sourced from public, private and industry leading content
  • The AI team mobilizes on-demand to plug into client work where clarity, credible information and well-developed thinking are needed
  • The AI team frames the ask to ensure an efficient approach and gets underway to begin accumulating observations
  • In many cases, the work is enhanced by proprietary access to industry leading experts who provide invaluable perspective, (our Expert ENGINE houses 1,000s of pre-qualified professionals prepared to connect with our client teams on short notice)
  • Aggregated and synthesized findings are captured in extensive, top-line style reporting, which tend to become like play-books as initiatives get underway,
  • The best part is that this whole process typically takes place in days, not weeks.

 

Using Accelerated Intelligence in Your Next Initiative

AI has become so critical to a number of client organizations that they’ve built out internal systems to facilitate the quick delivery of requests back to the ENGINE AI team. Requests most often live at the start of an initiative, when ideas are forming and the right information has the opportunity to make significant impact on outcomes. Consider pulling your teams together around the right information early when you’re next charged with making sense of a complex challenge and know that ENGNIE is ready and able to support you in a team effort to start strong.

 

Written by Jim Nelson, SVP at ENGINE Insights.

 

Curious to Discuss ENGINE’s Accelerated Intelligence Solution? Contact Us!

 

ABOUT ENGINE

ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are: Driven by data. Fueled by imagination. Powered by technology. Founded in 2005, ENGINE has global headquarters in New York and 16 offices across North America, the UK, Europe and Asia-Pacific. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including – insights, creative, media, data and technology. Find out more at enginegroup.com and follow @engineworldwide.