The Pulse: Citizen Rights, Representation and Safety

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

Many topics are being discussed and debated recently related to citizen rights such as gun safety and voting rights as well as conversations about cultural representation and safety. We asked consumers how they felt about various aspects of these topics.  In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel.

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF April 11, 2021:

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If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, and April 9-11, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Current Events:

How concerned are you currently about these issues?

  • Future threats of violent events in the U.S. caused by domestic terrorists
    • Total Concerned: 82% (+7%)
    • Very Concerned: 46% (+8%)
      • + = change since two months ago
  • The increase in violence and discrimination in the United States against Asian people
    • Total Concerned: 78% &
    • Very Concerned: 42%
  • Matters related to racial equality in the United States
    • Total Concerned: 74%
    • Very Concerned: 39%
  • States reopening businesses and lifting mask mandates too soon, resulting in a spike in coronavirus cases
    • Total Concerned: 74%
    • Very Concerned: 40%
  • Contracting the Coronavirus
    • Total Concerned: 67%
    • Very Concerned: 36%
  • Recent legislation several U.S. states are introducing to increase restrictions on voting
    • Total Concerned: 66%
    • Very Concerned: 37%

 

A Quick COVID-19 Update

  • 58% Already received  at least one dose/ currently registered on a waiting list (+19% since last month)
  • 11% Have not received it yet but will as soon as its available to them
  • 13% Will likely get the vaccine eventually, but prefer to wait until more evidence of safety and effectiveness is available
  • 18% Do not plan to receive it/generally do not believe in getting vaccines for anything
    • (-5% change from beginning of 2021)

Which of the following words or phrases do you associate with the vaccine for COVID-19?

  • Positive thoughts
    • 41% Life returning to normal
      • 48% among those who have received/are likely to receive the vaccine
    • 33% Confidence to carry on with a normal life again
      • 38% among those who have received/are likely to receive the vaccine
    • 30% Relief from living in fear
      • 35% among those who have received/are likely to receive the vaccine
    • 21% A gift to the world
      • 26% among those who have received/are likely to receive the vaccine
  • Neutral thoughts
    • 23% Developed too quickly
    • 21% I am nervous to get it
    • 9% Not necessary to get
  • Negative thoughts
    • 12% Mostly about profits for pharmaceutical companies
    • 11% Dangerous for me
    • 11% A government hoax

Wanna Get Away?

59% of U.S. Adults are likely to go away on vacation this summer, with 28% being very likely to take a vacation.

Of those likely to go away on vacation this summer, the reasons include:

  • 44% – Just needing to ‘get away’ after being stuck at home for so long
  • 37% – Being more comfortable with it after a year of living with safety measures such as social distancing and wearing a mask
  • 33% – Having received the vaccine for COVID-19/ expecting to receive it by the summer
  • 30% – Vacation spots [they] are interested in traveling to will be open this summer
  • 25% – Not wanting to deprive [their] family from being able to go away again this summer (+4% from last week)
  • 23% – No longer having concerns about staying at a hotel and contracting COVID-19 from other guests (+4% from last week)
  • 22% – No longer having concerns about traveling on an airplane and contracting COVID-19 from other passengers
  • 17% – Financial situation being in a better place compared to last year

Alternatively, of those unlikely to go away on vacation this summer, the reasons include:

  • 35% – Just not being comfortable with it yet, despite a year of living with safety measures such as social distancing and wearing a mask
  • 35% – Still planning to stay at home until coronavirus cases have dramatically decreased
  • 31% – Financial situation being the same or worse than it was compared to last year
  • 29% – Still having concerns about staying at a hotel and contracting COVID-19 from other guests
  • 28% – Still having concerns about traveling on an airplane and contracting COVID-19 from other passengers
  • 14% – Other members of [their] family still having safety concerns about going away
  • 12% – Vacation spots [they] are interested in traveling to still may not be open, or still have limited amenities this summer
  • 11% – Have not received the vaccine for COVID-19/do not expect to receive it by the summer

Economic Outlook

As the COVID pandemic continues to stabilize, which of these types of places/services do you anticipate going to or using in the next month or two?

  • Dining establishments (Net): 56%
    • Indoor restaurants: 45%
    • Outdoor restaurants: 35%
  • Stores (for in-store shopping): 52%
  • A large event (Net): 32%
    • A large OUTSIDE event, such as a sporting event, concert or festival: 24%
    • A large event INSIDE an area or public building, such as a concert, sporting event or convention: 20%
  • Hair/nail salons/barbershops/tattoo/massage parlors: 30%
  • Staying at a hotel: 27%
  • Movie theaters: 25%
  • Gyms/fitness centers: 20%
  • Flying on an airplane: 20%
  • Leisure establishments such as bowling alleys and arcades: 19%
  • Bars/Clubs: 18%
  • Public transportation such as trains or buses: 14%

An increasing number of states are allowing for increased capacity at places that have been closed or limited to the public. At what capacity level would you feel comfortable attending each of these types of venues today? *Mean Score Summary (Rounded to the nearest whole number)

  • 48% An outdoor arena, such as baseball, football or soccer stadium (+2% since last month)
  • 43% An indoor restaurant/bar/club
  • 40% An indoor recreational space, such as an arcade or bowling alley
  • 39% A movie theatre (+4% since last month)
  • 38% An indoor arena, such as those used for basketball, hockey, or concerts
  • 37% A smaller indoor theater, such as those used for plays or comedy shows (+3% from last week)

Would you say that you (and your household) are better off or worse off financially than you were a year ago?

  • Better off: 38% (+11% since two months ago)
  • The same: 38%
  • Worse off: 24%

Now looking ahead-do you think that a year from now you (and your household) will be better off financially, worse off, or about the same as now?

  • Better off: 53% (+8% since two months ago)
  • The same: 35%
  • Worse off: 12%

Now turning to business conditions in the United States as a whole-do you think that during the next twelve months we’ll have good times financially, or bad times?

  • Good times: 46% (+16% since two months ago)
  • A mix of both: 38%
  • Bad times:  17%

Looking ahead, which would you say is the most likely economic scenario for the United States during the next five years or so?

  • Mostly periods of economic prosperity: 20% (+6% since two months ago)
  • Somewhat more prosperity than instability : 27%
  • About equal parts prosperity and instability: 29%
  • Somewhat more instability than prosperity: 13%
  • Mostly periods of economic instability: 11%

Do you think now is a good or a bad time in terms of economic stability for you/your household to:

  • Save more than you are saving now
    • Very/Somewhat Good: 55%
    • Very Good: 23%
  • Make extra or lump sum payments to pay off or pay down outstanding debt
    • Very/Somewhat Good: 46%
    • Very Good: 19%
  • Invest more for retirement than you are now
    • Very/Somewhat Good: 38%
    • Very Good: 14%
  • Buy major home electronics such as a TV, computer, tablet in the next month
    • Very/Somewhat Good: 37%
    • Very Good: 14%
  • Researching/booking a vacation or travel for an event in the next month
    • Very/Somewhat Good: 35%
    • Very Good: 12%
  •  Buy furniture and home decor in the next month
      • Very/Somewhat Good: 34%
      • Very Good: 13%
  • Buy large home appliances (refrigerator, dishwasher, washer/dryer, stove/oven) in the next month
    • Very/Somewhat Good: 34%
    • Very Good: 12%
  • Make or begin planning a large home improvement/renovation projects in the next month
    • Very/Somewhat Good: 31%
    • Very Good: 13%
  • Buy a new car in the next month
    • Very/Somewhat Good: 26%
    • Very Good: 11%

The Presidency

How much do you approve or disapprove of the job President Biden is doing?

  • *Among general population American adults:
    • 57% Approve
    • 26% Disapprove
    • 16% Neither approve nor disapprove
    • +31% Net approval rating (approve-disapprove)
  • *Among Registered Voters
    • 60% Approve
    • 29% Disapprove
    • 11% Neither approve nor disapprove
    • +31% Net approval rating (approve-disapprove)

 

 

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.