The Pulse: Sentiments on the Johnson & Johnson Vaccine

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

This week, it was announced that the usage of the Johnson & Johnson single-dose coronavirus vaccine will be put on pause after cases of a rare blood clotting issue were reported. Hear how consumers feel about this issue as well as other topics that are currently being discussed and debated. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel.

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF April 18, 2021:

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If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, and April 16-18, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Current Events:

How closely have you followed these recent events?

  • The latest developments concerning COVID-19 infections and deaths in the United States
    • Very/Somewhat: 70%
    • Very: 34%
  • Reports of adverse events related to the J&J vaccine for COVID-19, causing its usage to be paused
    • Very/Somewhat: 69%
    • Very: 34%
  • The murder trial of former Minneapolis police officer Derek Chauvin for the killing of George Floyd
    • Very/Somewhat: 54%
    • Very: 26%
  • The shooting death of Daunte Wright by a police officer during a traffic stop in Brooklyn Center, Minnesota
    • Very/Somewhat: 53%
    • Very: 24%
  • President Biden’s decision to withdraw remaining U.S. troops from Afghanistan
    • Very/Somewhat: 53%
    • Very: 22%

How concerned are you currently about these issues?

  • The continued number of mass shooting incidents in the United States
    • Total Concerned: 86%
    • Very Concerned: 54%
      • [Concern is high among both Democrats and Republicans on this issue, with a vast majority of Democrats expressing concern (93% of Democrats vs. 79% of Republicans)]
  • The continued number of incidents involving civilians and alleged misconduct by police officers
    • Total Concerned: 77%
    • Very Concerned: 41%
      • [Democrats (90%) show a much higher level of concern compared to Republicans (58%) on this issue]
  • Matters related to racial equality in the United States
    • Total Concerned: 72%
    • Very Concerned: 40%
  • The verdict of the trial of Derek Chauvin for the death of George Floyd
    • Total Concerned: 68%
    • Very Concerned: 34%
  • Potential future risk to national security as a direct result of the U.S. withdrawing remaining troops from Afghanistan
    • Total Concerned: 68%
    • Very Concerned: 27%
      • [Both Democrats and Republicans share a high level of concern on this issue (70% vs. 68%)]
  • Contracting the Coronavirus
    • Total Concerned: 64%
    • Very Concerned: 34%
      • [This represents a 7% decrease from one month ago (3/26-3/28)]
  • Shortages of the COVID-19 vaccine due to safety concerns around the J&J version
    • Total Concerned: 62%
    • Very Concerned: 27%

Below are several topics that have been discussed and debated a lot recently. To what extent do you agree or disagree with each statement related to them? While the general public largely agrees on these matters, there are noteworthy differences in agreement based on political party ID.

  • It is possible to address gun safety measures (e.g., stronger background checks, closing gun show loopholes, ghost gun restrictions), while protecting second amendment rights
    • Strongly/Somewhat Agree: 80%
    • Strongly Agree: 44%
      • [Near all (92%) Democrats agree with this viewpoint, while
        a substantial amount (66%) of Republicans do as well]
  • More than ever, I believe widescale reform of police training and tactics is needed in the United States
    • Strongly/Somewhat Agree: 77%
    • Strongly Agree: 42%
      • [91% of Democrats vs. 59% of Republicans]
  • Improving/updating infrastructure is crucial to the future of the United States, and corporate taxes should be increased to help fund it
    • Strongly/Somewhat Agree: 76%
    • Strongly Agree: 35%
      • [86% of Democrats vs. 59% of Republicans]
  • I trust the scientific community regarding information about COVID-19
    • Strongly/Somewhat Agree: 74%
    • Strongly Agree: 35%
  • I prefer that athletes and professional sports leagues REFRAIN from making political statements
    • Strongly/Somewhat Agree: 70%
    • Strongly Agree: 38%
      • [87% of Democrats vs. 58% of Republicans]

 

A Quick COVID-19 Update

  • 58% Already received  at least one dose/ currently registered on a waiting list (+19% since last month)
  • 11% Have not received it yet but will as soon as its available to them
  • 13% Will likely get the vaccine eventually, but prefer to wait until more evidence of safety and effectiveness is available
  • 18% Do not plan to receive it/generally do not believe in getting vaccines for anything
    • (-5% change from beginning of 2021)

Which of the following words or phrases do you associate with the vaccine for COVID-19?

  • Positive thoughts
    • 46% Life returning to normal
    • 37% Confidence to carry on with a normal life again
    • 30% Relief from living in fear
    • 21% A gift to the world
  • Neutral thoughts
    • 29% Developed too quickly
      • [This sentiment has jumped 6% from just last week (4/9-4/11)]
    • 21% I am nervous to get it
    • 11% Not necessary to get
  • Negative thoughts
    • 15% Mostly about profits for pharmaceutical companies
    • 11% Dangerous for me
    • 10% A government hoax

This week, it was announced that usage of the Johnson & Johnson single-dose coronavirus vaccine will be put on pause after cases of a rare blood clotting issue were reported. Knowing this, to what extent is your level of confidence in the safety of any COVID-19 vaccine impacted?

  • 58% Less confident in safety (Net)
  • 33% It makes me much less confident in their safety
    • [36% among Women vs. 29% among Men]
  • 25% It makes me somewhat less confident

After learning about this concern with the Johnson&Johnson vaccine, do you have any regrets about already receiving any vaccine for COVID-19?
*Base = Heard about a concern with the Johnson & Johnson vaccine and have received any COVID-19 vaccine (48% of the U.S. adult population)*

  • 38% It does not change my current level of confidence in their safety
  • 4% Are not aware of this concern
  • 25% Yes (Net)
      • 59% among Gen Z/Millennials
      • 21% among Gen X
      • 4% among Baby Boomers
    • 12% Yes, I wish I hadn’t gotten the vaccine at all
    • 13% Yes, I wish I waited longer to consider whether to take it
  • 75% No, it is an extremely rare side effect and I’m not concerned

After learning about this issue with the vaccine, how concerned are you about eventually receiving ANY TYPE OF VACCINE for COVID-19?
*Base = Heard about a concern with the Johnson & Johnson vaccine and plan to receive the COVID-19 vaccine (33% of the U.S. adult population)*

  • 78% Concerned (Net)
    • 85% among Women vs. 70% among Men
  • 32% Very Concerned
    • 38% among Women vs. 26% among Men
  • 46% Somewhat Concerned
  • 22% Not Concerned (Net)
    • 19% Not too concerned
    • 3% Not at all concerned

After learning about this concern with the Johnson&Johnson vaccine, what if any impact does it have on your decision to not receive any vaccine for COVID-19? Please select the statement that best describes your feelings.
*Base = Heard about a concern with the Johnson & Johnson vaccine and do not plan to receive the COVID-19 vaccine (15% of the U.S. adult population)*

  • 25% A lot of impact – the news has now made me a lot more hesitant to receive it
  • 16% A little – I was unlikely to get it anyway, but this news validates that decision even more
  • 34% Not much at all – I already decided to not receive the vaccine prior to this news
  • 24% None at all – I generally don’t trust vaccines for anything

Wanna Get Away?

Planning and sentiments around summer vacation travel for this year are virtually unchanged from one month ago:

How likely are you to go away on vacation this summer?

  • 58% Likely (Net)
    • 29% Very likely
    • 29% Somewhat likely
  • 42% Not likely (Net)
    • 21% Not very likely
    • 22% Not at all likely

Which of the following are reasons that make you likely to go away on vacation this summer? *Base = Likely to go away on vacation this summer*

  • 42% – You just needing to ‘get away’ after being stuck at home for so long
  • 39% – You are more comfortable with it after a year of living with safety measures such as social distancing and wearing a mask
  • 37% – You have received the vaccine for COVID-19/expect to receive it by the summer
  • 26% – Vacation spots you are interested in traveling to will be open this summer
  • 23% – You don’t want to deprive your family from being able to go away again this summer
  • 19% – You no longer having concerns about staying at a hotel and contracting COVID-19 from other guests
  • 19% – You no longer having concerns about traveling on an airplane and contracting COVID-19 from other passengers
  • 17% – Your financial situation is in a better place compared to last year

Which of the following are reasons that make you unlikely to go away on vacation this summer? *Base = Not likely to go away on vacation this summer*

  • 40% – You are still planning to stay at home until coronavirus cases have dramatically decreased
  • 36% – You are just not comfortable with it yet, despite a year of living with safety measures such as social distancing and wearing a mask
  • 35% – Your financial situation is the same or worse than it was compared to last year
  • 32% – You still have concerns about staying at a hotel and contracting COVID-19 from other guests
  • 31% – You still have concerns about traveling on an airplane and contracting COVID-19 from other passengers
  • 14% – Other members of your family still having safety concerns about going away
  • 14% – Vacation spots you are interested in traveling to still may not be open, or still have limited amenities this summer
  • 11% – You have not received the vaccine for COVID-19/do not expect to receive it by the summer

 

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.