The Pulse: Event Attendance Plans and Prime Day Recap

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

As society continues to emerge from the pandemic and events are being held in-person again, consumers weighed in on their comfortability with attending certain kinds of events. They also recounted their experiences with Prime Day, and shared sentiments on a variety of current events like the Coronavirus Delta variant, virtual currencies, the U.S. government and voting rights. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF June 27, 2021:

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If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, and June 25-27, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

Democracy, nervousness about returning to “normal life,” all-electric vehicles, and the Coronavirus Delta variant are all on the minds of Americans this week.

How concerned are you about these issues?

  • That the foundations and core principles of democracy in the United States are eroding on an increasing basis
    • 82% Concerned [Net]
      • 88% Republicans
      • 82% Democrats
    • 41% Very Concerned
  • Reports that suggest the Coronavirus Delta variant is more potent than the original virus strain
    • 75% Concerned [Net]
      • 70% Males
      • 80% Females
    • 33% Very Concerned
  • Not being able to reach a high enough overall immunity level in the United States due to ongoing hesitancy/refusal to receive the COVID-19 vaccine
    • 67% Concerned [Net]
      • 49% Republicans
      • 82% Democrats
    • 29% Very Concerned
  • Potential future risk to national security as a direct result of the U.S. withdrawing remaining troops from Afghanistan
    • 67% Concerned [Net]
      • 70% Republicans
      • 69% Democrats
    • 20% Very Concerned

To what extent do you agree or disagree with each of these statements?

  • I am concerned that companies are increasingly overcompensating on issues related to equality, and it will have the opposite impact than intended
    • 67% Agree [Net]
      • 84% Republicans
      • 60% Democrats
    • 25% Strongly Agree
  • I expect prominent brands to speak out on matters related to protecting all American citizens’ right to vote
    • 65% Agree [Net]
      • 55% Republicans
      • 78% Democrats
    • 26% Strongly Agree
  • I have faith in the stability of the election system in the United States
    • 59% Agree [Net]
      • 41% Republicans
      • 76% Democrats
    • 24% Strongly Agree
  • I am still nervous to get back out into the public and resume ‘normal life’
    • 50% Agree [Net]
      • 61% Gen Z
      • 48% Millennials
      • 57% Gen X
      • 42% Baby Boomers
    • 17% Strongly Agree
  • I would consider an all-electric (EV) vehicle for my next car/truck purchase
    • 50% Agree [Net]
      • 60% Males
      • 41% Females
    • 17% Strongly Agree
  • I consider virtual currency (Bitcoin, Dogecoin, etc.) ‘real currency’ that should be accepted as a standard form of payment
    • 39% Agree [Net]
      • 57% Gen Z
      • 51% Millennials
      • 50% Gen X
      • 15% Baby Boomers
    • 14% Strongly Agree
  • I would consider voting for Donald Trump in 2024, should he run for President again
    • 43% Agree [Net]
      • 81% Republicans
      • 22% Democrats
    • 25% Strongly Agree
  • I would consider voting for current Florida Governor Ron DeSantis for President in 2024
    • 36% Agree [Net]
      • 61% Republicans
      • 25% Democrats
    • 15% Strongly Agree

The Latest on Consumer Confidence

At what capacity level would YOU feel comfortable attending each of these types of venues today?

  • 63% An outdoor arena, such as a baseball, football, or soccer stadium
    • +8% (compared to 8 weeks ago – 4/30/21-5/2/21)
  • 60% An indoor restaurant/ bar/club
    • +10% (compared to 8 weeks ago – 4/30/21-5/2/21)
  • 55% An indoor recreational space, such as an arcade/bowling alley
    • +9% (compared to 8 weeks ago – 4/30/21-5/2/21)
  • 54% An indoor arena, such as those used for basketball, hockey, or concerts
    • +10% (compared to 8 weeks ago – 4/30/21-5/2/21)
  • 54% A movie theatre
    • +11% (compared to 8 weeks ago – 4/30/21-5/2/21)
  • 52% A smaller indoor theater, such as those used for plays or comedy shows
    • +10% (compared to 8 weeks ago – 4/30/21-5/2/21)

ENGINE Insights developed a proprietary ‘Consumer Confidence Index’ with the benchmark wave collected March 19-21, following passage of the American Rescue Plan Act of 2021. To date, our index has produced a high-water mark of 106, during the period of April 2-4. Our most recent index registers at 102, a 3% decrease compared to last week (June 18 – 20).

Using our most current index, men are notably more confident than women on both present conditions and future expectations.

In addition, American adults who have already received at least one dose of the COVID-19 vaccine are far more confident than those who do not plan to receive it.

  • Overall Consumer Confidence
    • U.S. Adults: 102
    • Males: 106
    • Females: 98
    • Received Vaccine: 106
    • Do Not Plan to Receive Vaccine: 86
  • Current Conditions
    • U.S. Adults: 106
    • Males: 111
    • Females: 102
    • Received Vaccine: 110
    • Do Not Plan to Receive Vaccine: 94
  • Future Expectations
    • U.S. Adults: 99
    • Males: 103
    • Females: 96
    • Received Vaccine: 104
    • Do Not Plan to Receive Vaccine: 82

Amazon Prime Day Recap

45% of U.S. Consumers searched for deals during the annual Amazon Prime Day event that took place last Monday & Tuesday (June 21-22). Among those who searched for any deals, 61% made at least one purchase (27% of the entire adult population)

Reactions among those who searched for any deals include:

  • Left hoping to find more good deals than they ultimately did
    • 76% Agree [Net]
    • 38% Strongly Agree
  • Spending far more time online searching for deals than planning to
    • 59% Agree [Net]
    • 22% Strongly Agree
  • Feeling overwhelmed at the sheer volume of items to view
    • 57% Agree [Net]
    • 21% Strongly Agree
  • Among those who made purchases:
    • 73% Made at least one indulgence purchase to ‘spoil’ self/family
    • 50% Got an early start on 2021 winter holiday shopping by making at least one purchase intended as a gift

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.