The Pulse: Wearing Masks and the MLB Events

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

The MLB All-Star Game,  Home Run Derby and Futures Game are this week. We asked consumers if they will be watching the events, as well as how they feel about wearing masks in different settings, Biden’s presidency, and other current events happening around the world. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF July 11, 2021:

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If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, and July 9-11, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

Mid-term elections, U.S. troops leaving Afghanistan, the Summer Olympics, and MLB All-Star festivities are all on the minds of Americans this week.

How concerned are you about these issues?

  • Major media outlets that mislead the public and sow distrust through information not based in any fact
    • 82% Concerned [Net]
      • 31% Gen Z
      • 45% Millennials
      • 43% Gen X
      • 63% Baby Boomers
    • 49% Very Concerned
  • Reports that indicate the Coronavirus Delta variant is more potent than the original virus strain
    • 73% Concerned [Net]
      • 49% Democrats
      • 27% Republicans
    • 38% Very Concerned
  • Potential future risk to national security as a direct result of the U.S. withdrawing remaining troops from Afghanistan
    • 70% Concerned [Net]
    • 27% Very Concerned
  • Not being able to reach a high enough overall immunity level in the United States due to ongoing hesitancy/refusal to receive the COVID-19 vaccine
    • 66% Concerned [Net]
      • 46% Democrats
      • 19% Republicans
    • 32% Very Concerned
  • Recent legislation several U.S. states are introducing to increase restrictions on voting
    • 65% Concerned [Net]
      • 52% Democrats
      • 23% Republicans
    • 36% Very Concerned

To what extent do you agree or disagree with each of these statements?

  • It is a priority for me to vote in the 2022 midterm elections for Congress and/or Senate
    • 78% Agree [Net]
      • 28% Gen Z
      • 41% Millennials
      • 45% Gen X
      • 72% Baby Boomers
    • 52% Strongly Agree
  • There is no good long-term solution to the situation in Afghanistan, whether the U.S. were to leave troops there or not
    • 75% Agree [Net]
    • 30% Strongly Agree
  • I am growing increasingly concerned about the Delta variant of the Coronavirus
    • 66% Agree [Net]
      • 41% Democrats
      • 20% Republicans
    • 31% Strongly Agree
  • Athletes, such as the most recent case with U.S Olympian Sha’Carri Richardson, should be allowed to use marijuana recreationally without punishment (assuming it is legal in their home state/country)
    • 63% Agree [Net]
      • 42% Democrats
      • 24% Republicans
    • 33% Strongly Agree
  • I think Facebook and Twitter have made the proper decision by continuing to ban Donald Trump from their platforms
    • 62% Agree [Net]
      • 68% Democrats
      • 14% Republicans
    • 43% Strongly Agree
  • Due to ongoing worldwide Coronavirus concerns, I think the Summer Olympics should just be cancelled altogether
    • 58% Agree [Net]
    • 26% Strongly Agree

Based on the current status of COVID-19 and vaccination levels in the U.S., how likely are you to wear a mask/face covering in these settings as part of your regular routine?

Mask wearing intention in at least one setting is higher among Democrats (82%) versus Republicans (55%)

  • 53% While using mass transportation (trains, subways, airplanes)
  • 51% While in the waiting area of your doctor’s/ dentist’s office
  • 40% At a pharmacy
  • 40% In mass merchant/big box store (Walmart, Target, Home Depot, Best Buy, etc.)
  • 40% In a movie theater
  • 40% In an indoor arena, such as those used for basketball, hockey, or concerts
  • 39% In a smaller indoor theater, such as those used for plays or comedy shows
  • 39% In a grocery store
  • 38% At a convenience store
  • 37% While placing/waiting for an order in a coffee shop or similar quick serve restaurant (Starbucks, Dunkin, McDonald’s, Chick-fil-A, etc.)
  • 37% While waiting to be seated at a restaurant
  • 29% At an outdoor arena, such as baseball, football or soccer stadium

The All-Star Game

40% of U.S. Adults are likely to watch any of the events related to the MLB All-Star Game this week. This includes not only the game itself, but other events such as the Home Run Derby or the Futures Game.

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Younger adults are more likely to watch any All-Star Game events compared to older Americans:

  • Gen Z—59%
  • Millennials—53%
  • Gen X—32%
  • Boomers—30%

Of those planning on watching, they are most looking forward to:

  • 64% The game itself
  • 36% The Home Run Derby

A matching 40% indicate that MLB’s decision earlier in the season to move the All-Star game from Atlanta to Denver had an impact on their likelihood to watch any of the events:

  • Gen Z—63%
  • Millennials—51%
  • Gen X—34%
  • Boomers—26%

The Presidency

How much do you approve or disapprove of the job President Biden is doing?

  • Among U.S. Adults:
    • 51% Approve (Net) [-7% vs. June 18-20)
    • 16% Neither approve nor disapprove
    • 33% Disapprove (Net)
    • +18% Net Approval Rating
      • +79% Democrats
      • -56% Republicans
  • Among Registered Voters
    • 53% Approve (Net) [-8% vs. June 18-20)
    • 13% Neither approve nor disapprove
    • 34% Disapprove (Net)
    • +19% Net Approval Rating
      • +83% Democrats
      • -59% Republicans

 

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.