The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.
With the new hosts of Jeopardy! being announced, consumers weighed in on the decision and who they would have chosen to replace Alex Trebek. They also gave insight into how they are currently feeling about COVID-19, mask wearing, and other current events. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.
KEY FINDINGS AS OF August 15, 2021:
If you would like more information on ENGINE CARAVAN surveys, contact us below:
At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at firstname.lastname@example.org for more information or for the full CARAVAN survey findings.
This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14, February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, July 9-11, July 16-18, July 23-25, July 30-August 1, August 6-8, and August 13-15, 2021. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.
Written by the CARAVAN team at ENGINE Insights.
The Pulse of the American Consumer
Consumer Insights for Business
Mask wearing in schools, the situation in Afghanistan, mental health concerns, and the new Jeopardy! hosts are all on the minds of Americans this week.
Gain insight on these issues and more in this week’s The Pulse of the American Consumer.
How concerned are you about these issues?
*Demographic differences are based on ‘Very Concerned’.
- Rising prices of consumer goods/inflation
- 91% Concerned [Net]
- 59% Very Concerned (+7% change – 7/23-7/25)
- Recent disagreements over mask wearing in schools that have taken on what seems to be a politically motivated stance
- 81% Concerned [Net]
- 48% Very Concerned
- The increase in Coronavirus cases across the U.S. due to the Delta variant
- 83% Concerned [Net]
- 56% Very Concerned (+8% change – 8/6 to 8/8)
- Potential future risk to national security as a direct result of the U.S. withdrawing remaining troops from Afghanistan
- 73% Concerned [Net]
- 35% Very Concerned (+8% change – 7/9 to 7/11)
To what extend do you agree or disagree with each of these statements?
*Demographic differences are based on ‘Strongly Agree’
- Mental health concerns need to be given higher priority as a public health crisis in the U.S
- 92% Agree [Net]
- 52% Strongly Agree
- 59% Gen Z
- 58% Millennials
- 48% Gen X
- 45% Baby Boomers
- I am disgusted that this country can’t seem to come together and find common ground to overcome the coronavirus
- 89% Agree [Net]
- 56% Strongly Agree
- 55% Republicans
- 62% Democrats
- Police ‘reform’ is needed in the U.S., not ‘defunding’
- 84% Agree [Net]
- 45% Strongly Agree
- 35% Gen Z
- 39% Millennials
- 47% Gen X
- 50% Baby Boomers
- There is no good long-term solution to the situation in Afghanistan, whether the U.S. were to leave troops there or not
- 75% Agree [Net]
- 30% Strongly Agree
- 16% Gen Z
- 27% Millennials
- 29% Gen X
- 38% Baby Boomers
- The minimum wage in the United States should be increased to at least $15 an hour
- 73% Agree [Net]
- 46% Strongly Agree
- 27% Republicans
- 63% Democrats
- I would consider voting for Donald Trump in 2024, should he run for President again
- 43% Agree [Net]
- 29% Strongly Agree
- 11% Gen Z
- 25% Millennials
- 35% Gen X
- 33% Baby Boomers
- I would consider voting for current Florida Governor Ron DeSantis for President in 2024
- 37% Agree [Net]
- 16% Strongly Agree
- 11% Gen Z
- 16% Millennials
- 20% Gen X
- 12% Baby Boomers
A COVID-19 Update
84% of U.S. Adults that have received at least one dose of the COVID-19 vaccine are likely (55% very likely) to get a booster in the coming months.
Based on the current status of COVID-19 and vaccination levels in the U.S., how likely are you to wear a mask/face covering in these settings as part of your regular routine?
*Very likely summary. Differences are noted from July 9th-11th 2021
- 64% [+11% change] While using mass transportation (trains, subways, airplanes)
- 64% [+13% change] While in the waiting area of your doctor’s/ dentist’s office
- 56% [+16% change] At a pharmacy
- 56% [+16% change] In a mass merchant/big box store (Walmart, Target, Home Depot, Best Buy, etc.)
- 56% [+17% change] In a grocery store
- 54% [+14% change] In a movie theater
- 54% [+14% change] In an indoor arena, such as those used for basketball, hockey, or concerts
- 54% [+15% change] In a smaller indoor theater, such as those used for plays or comedy shows
- 53% [+15% change] At a convenience store
- 52% [+15% change] While placing/waiting for an order in a coffee shop or similar quick serve restaurant (Starbucks, Dunkin, McDonald’s, Chick-fil-A, etc.)
- 52% [+15% change] While waiting to be seated at a restaurant
- 36% [+7% change] At an outdoor arena, such as a baseball, football, or soccer stadium
At what capacity level would YOU feel comfortable attending each of these types of venues today?
*Mean summary. Differences are noted from July 23rd-25th, 2021
- 51% [-7% Change] An outdoor arena, such as a baseball, football, or soccer stadium
- 50% [-8% Change] An indoor restaurant/bar/club
- 43% [-8% Change] A movie theater
- 43% [-7% Change] An indoor arena, such as those used for basketball, hockey, or concerts
This is Jeopardy!
33% of the U.S. adult population watches Jeopardy! at least one night in a typical week, with an average viewership of three shows during the Monday – Friday weekly time period.
In this past week it was announced that permanent Jeopardy! hosting duties will be split between executive producer Mike Richards and actress Mayim Bialik, two of the guest hosts since the passing of Alex Trebek.
If given their own choice of two permanent hosts among the complete list of guest hosts since the passing of Alex Trebek, Jeopardy! viewers selected:
- 34% Mayim Bialik
- 21% Ken Jennings
- 19% Aaron Rodgers
- 18% Anderson Cooper
- 17% Mike Richards
- 16% LeVar Burton
- 13% Robin Roberts
- 10% Savannah Guthrie
- 9% Buzzy Cohen
- 8% Katie Couric
- 8% Dr. Mehmet Oz
- 6% Dr. Sanjay Gupta
- 6% Bill Whitaker
- 5% David Faber
- 5% George Stephanopoulos
- 5% Joe Buck
78% of Jeopardy! viewers support the decision to name Mike Richards and Mayim Bialik the permanent hosts of the show
Dig deeper with the ENGINE Insights COVID Dashboard
The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.