The Pulse: National Security and Delta Variant Updates

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

With the events taking place in Afghanistan, national security is top of mind for many Americans this week. They are also concerned about how the Delta variant is impacting our society, from mask mandates and requirements to vaccine boosters. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF August 29, 2021:

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If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, July 9-11, July 16-18, July 23-25, July 30-August 1,  August 6-8, August 13-15, August 20-22,  and August 27-29, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

 

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.

The Pulse of the American Consumer

Consumer Insights for Business

National security, mask mandates, the minimum wage, and the Jeopardy! host fiasco are all on the minds of Americans this week

Gain insight on these issues and more in this week’s The Pulse of the American Consumer.

Consumer Current Events

How optimistic or anxious do each of the following make you at this moment in time?

*Mean Summary

  • 0 – Extremely Anxious
    • 3.9 – The political environment in the United States
    • 4.4 – The U.S. economy
    • 4.5 – Matters specifically related to the Coronavirus
    • 4.6 – U.S. National Security
  • 5 – Neutral
    • 5.2 – Your ability to  realistically live out ‘The American Dream’
    • 5.9 – Your health and wellbeing
  • 10 – Extremely Optimistic

How concerned are you about these issues?

*Demographic differences are based on ‘Very Concerned’; +/- is percentage change since last week

  • The increase in Coronavirus cases across the U.S. due to the Delta variant
    • 82% Total Concerned (-2 %change)
    • 53% Very Concerned (-1% change)
      • 41% Republicans
      • 66% Democrats
  • Recent disagreements over mask wearing in schools that have taken on what seems to be a politically motivated stance
    • 79% Total Concerned (-5% change)
    • 45% Very Concerned (-4% change)
      • 42% Republicans
      • 52% Democrats
  • Future threats of violent events in the U.S. caused by domestic terrorists
    • 81% Total Concerned (-3% change)
    • 48% Very Concerned (+2% change)
      • 55% Republicans
      • 49% Democrats
  • Potential future risk to national security as a direct result of the U.S. withdrawing remaining troops from Afghanistan
    • 79% Total Concerned
    • 46% Very Concerned (+6% change)
      • 41% Republicans
      • 63% Democrats
    • 78% Total Concerned
  • Potential loss of faith among U.S. allies that we can be a trusted partner in the future due to the recent developments in Afghanistan
    • 75% Concerned (-3% change)
    • 40% Very Concerned (+1% change)
      • 36% Republicans
      • 53% Democrats

To what extend do you agree or disagree with each of these statements?

*Demographic differences are based on ‘Total Agree’; +/- is percentage change since last week

  • It is a priority for me to vote in the 2022 midterm elections for Congress and/or Senate
    • 78% Total Agree (-1% change)
      • 85% Republicans
      • 85% Democrats
    • 53% Strongly Agree (-1% change)
  • There is no good long-term solution to the situation in Afghanistan, whether the U.S. were to leave troops there or not
    • 75% Total Agree (-1% change)
      • 66% Republicans
      • 84% Democrats
    • 38% Strongly Agree (+3% change)
  • I trust the medical community’s recommendations regarding the COVID-19 pandemic and vaccine
    • 73% Total Agree (+3% change)
      • 61% Gen Z
      • 71% Millennials
      • 71% Gen X
      • 80% Baby Boomers
    • 39% Strongly Agree (+6% change)
  • Despite the current situation unfolding in Afghanistan, over the long term it is still the right decision for the U.S. to no longer have troops there
    • 71% Total Agree (+2% change)
      • 60% Republicans
      • 81% Democrats
    • 37% Strongly Agree (+7% change)
  • I would strongly consider paying to watch a new movie release at home over a streaming service (Disney+, HBO Max, Netflix, Hulu, etc.) rather than going to a movie theater
    • 68% Total Agree
      • 67% Gen Z
      • 75% Millennials
      • 69% Gen X
      • 63% Baby Boomers
    • 36% Strongly Agree (+5% change)
  • I am in favor of the upcoming mandate for New York City, where anyone who wishes to dine indoors, use a gym/fitness facility, or see a show will need to show proof of vaccination
    • 66% Total Agree (+3% change)
      • 59% Gen Z
      • 62% Millennials
      • 64% Gen X
      • 73% Baby Boomers
    • 39% Strongly Agree (+3% change)
  • The minimum wage in the United States should be increased to at least $15 an hour
    • 71% Total Agree
      • 46% Republicans
      • 87% Democrats
    • 45% Strongly Agree
  • I think Facebook and Twitter need to take a stronger stance by banning the Taliban from their platforms
    • 83% Total Agree
      • 84% Republicans
      • 86% Democrats
    • 55% Strongly Agree
  • I think Facebook and Twitter have made the proper decision by continuing to ban Donald Trump from their platforms
    • 61% Total Agree
      • 28% Republicans
      • 86% Democrats
    • 40% Strongly Agree

The Jeopardy Fiasc

In a typical week (Monday – Friday), 35% of U.S. Adults continue to watch Jeopardy! at least once a week. One of the two newly named jeopardy hosts, Mike Richards, stepped down from hosting the show due to comments he made on his podcast. The other, Mayim Bialik, is now facing criticism for previous comments about vaccinations. Of Jeopardy! viewers, 36% now plan to watch less often as a result of host selection issues.

A Vaccine Update

+/- is percentage change since last week

90% of those who have received at least their first dose of the COVID-19 vaccine
are likely to get a booster COVID vaccine when they are eligible, now that it has been
formally recommended.
Meanwhile, 37% of those that have yet to receive the vaccine are more likely to
consider getting it now that the Pfizer vaccine has been officially approved by the FDA.

Who, if any of the following do you think should be required to receive the COVID vaccine?

    • 62% (-2% change) Anyone working in a medical field who interacts with patients
    • 60% (-1% change) Teachers/anyone who works in a school setting
    • 57% Anyone employed in a public-transportation setting (bus drivers, taxi drivers, airline pilots, train conductors, etc.)
    • 56 % (-1% change) Employees who work in food production/processing facilities
    • 55% (+1% change) Anyone employed in a public-transportation setting (bus drivers, taxi drivers, airline pilots, train conductors, etc.)
    • 52% (-1% change) Active-duty personnel in the U.S. Military
    • 50% (-2% change) Federal employees
    • 50% (-1% change) State employees
    • 50% (-1% change) Anyone employed at a gym/fitness center/salon/spa/massage parlor

As a consumer, which if any of the following settings do you think showing proof of having received the COVID vaccine should be required?

  • 57% (-3% change) To be a passenger on an airplane
  • 54% (-5% change) To be a passenger on a cruise ship
  • 52% (-3% change) To attend a concert or sporting event in an indoor arena
  • 46% (-3% change) To dine at an indoor restaurant
  • 46% (-1% change) To use a gym or similar fitness center
  • 43% (-3% change) To attend a movie theater
  • 40% To attend an amusement park or water park
  • 35% (-1% change) To attend a concert, festival, or sporting event in an outdoors setting
  • 25% (+2% change) To dine at an outdoor restaurant

The Biden Administration

Approval ratings for President Biden continue to be low, among both registered voters and the general population:

  • Among U.S. Adults:
    • 47% Approve (Net)
    • 35% Disapprove (Net)
    • +12% Net Approval Rating
  • Among Registered Voters:
    • 50% Approve (Net)
    • 36% Disapprove (Net)
    • +14% Net Approval Rating

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.