The Pulse: The Texas Abortion Law & Investing Strategies

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

There have been many conversations surrounding the passing of the Texas Abortion Law earlier this month; Americans shared how they feel about companies speaking out on the matter. Consumers also gave insight into how and where they are investing their money. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF September 12, 2021:

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If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, July 9-11, July 16-18, July 23-25, July 30-August 1,  August 6-8, August 13-15, August 20-22, August 27-29, and September 10-12, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

The Texas abortion law, rising prices of consumer goods, labor shortages, and cryptocurrency are all on the minds of Americans this week.

Gain insight on these issues and more in this week’s The Pulse of the American Consumer.

Current Events

As you may have heard, the state of Texas has passed a law that effectively bans most abortions. A key part of this bill now allows private citizens to sue and report anyone who is aiding someone seeking an abortion. As a result, some companies/brands have made announcements of support, either symbolically or fi nancially, toward reproductive rights. Knowing this, how much do you agree or disagree with these statements?

  • I feel more positive towards companies who have spoken out to oppose this specific law
    • Agree (Net): 65%
      • 43% Republicans
      • 81% Democrats
    • Strongly Agree: 36%
  • Companies should just stay out of offering opinions on a matter such as this
    • Agree (Net): 63%
      • 79% Republicans
      • 52% Democrats
    • Strongly Agree: 33%
  • I expect brands to take a stance on issues involving reproductive rights
    • Agree (Net): 56%
      • 39% Republicans
      • 72% Democrats
    • Strongly Agree: 25%
  • I am more likely to boycott a brand that speaks out against laws such as this one passed in Texas
    • Agree (Net):  43%
      • 50% Republicans
      • 38% Democrats
    • Strongly Agree: 21%

How would you feel about a brand/company that supports each of the following causes or programs?

*More positive towards the brand summary

  • 72% Products that are made in America
    • 80% Republicans
    • 70% Democrats
  • 68% Programs that promote protecting the environment/sustainability
    • 51% Republicans
    • 83% Democrats
  • 65% American citizens’ right to vote
    • 57% Republicans
    • 78% Democrats
  • 56% Issues that support the police/law enforcement
    • 71% Republicans
    • 50% Democrats
  • 52% Causes that address racial justice/diversity
    • 30% Republicans
    • 71% Democrats
  • 51% Reproductive rights (Pro-choice)
    • 30% Republicans
    • 70% Democrats

How concerned are you about these issues?

*Demographic differences are based on ‘Concerned (Net)’

  • Rising prices of consumers goods/inflation
    • 86% Concerned (Net)
    • 54% Very Concerned
      • 92% Republicans
      • 84% Democrats
  • The rate by which more and more issues are becoming politicized rather than trying to find common ground
    • 85% Concerned (Net)
    • 55% Very Concerned
      • 74% Gen Z
      • 76% Millennials
      • 89% Gen X
      • 93% Baby Boomers
  • Future threats of violent events in the U.S. caused by domestic terrorists
    • 81% Concerned (Net)
    • 45% Very Concerned
  • Labor shortages in the U.S./decreased workforce participation
    • 76% Concerned (Net)
      • 81% Republicans
      • 73% Democrats
    • 35% Very Concerned
  • Not being able to reach a high enough overall immunity level in the United States due to ongoing hesitancy/refusal to receive the COVID-19 vaccine
    • 75% Concerned (Net)
      • 62% Republicans
      • 89% Democrats
    • 40% Very Concerned
  • Potential future risk to national security as a direct result of the U.S. withdrawing remaining troops from Afghanistan
    • 74% Concerned (Net)
      • 85% Republicans
      • 68% Democrats
    • 38% Very Concerned
  • The frequency of severe weather events (flash floods, tropical systems, tornadoes, wildfires, etc.) and the potential impact they may have on you
    • 73% Concerned (Net)
      • 59% Republicans
      • 85% Democrats
    • 39% Very Concerned
  • That your basic rights of freedom, expression and liberty as a United States citizen are increasingly being taken away
    • 71% Concerned (Net)
      • 84% Republicans
      • 63% Democrats
    • 45% Very Concerned

To what extend do you agree or disagree with each of these statements?

*Demographic differences are based on ‘Strongly Agree’

  • If a tragedy like the 9/11 terrorist attack happened today, I am confident most Americans would again fi nd a way to come together as a unified nation
    • 74% Agree (Net)
    • 38% Strongly Agree
  • Improving/updating infrastructure is crucial to the future of the United States, and corporate taxes should be increased to help fund it
    • 72% Agree (Net)
    • 40% Strongly Agree
      • 28% Republicans
      • 55% Democrats
  • The Republican Party should move on from Donald Trump and the general mindset of ‘Trumpism’
    • 65% Agree (Net)
    • 44% Strongly Agree
      • 19% Republicans
      • 69% Democrats
  • I am excited for the return of NFL football
    • 56% Agree (Net)
    • 28% Strongly Agree
      • 35% Male
      • 22% Female
  • I am excited for the return of NCAA football
    • 46% Agree (Net)
    • 21% Strongly Agree
      • 29% Male
      • 15% Female
  • I would consider voting for Donald Trump in 2024, should he run for President again
    • 42% Agree (Net)
    • 25% Strongly Agree
      • 55% Republicans
      • 9% Democrats
  • I consider virtual currency (Bitcoin, Dogecoin, etc.) ‘real currency’ that should be accepted as a standard form of payment
    • 38% Agree (Net)
    • 14% Strongly Agree
      • 23% Gen Z
      • 20% Millennials
      • 15% Gen X
      • 6% Baby Boomers
  • I would consider voting for current Florida Governor Ron DeSantis for President in 2024
    • 34% Total Agree
    • 17% Strongly Agree
      • 32% Republicans
      • 9% Democrats

A Vaccine Update

+/- = difference noted from August 20-22nd, 2021

87% of vaccinated respondents indicate they are likely to get a booster COVID vaccine when they are eligible, now that it has been formally recommended. This sentiment is much higher among Democrats (94%) than Republicans (80%).

Meanwhile, 30% of non-vaccinated respondents are more likely to consider getting the vaccine now that the FDA has offi cially approved the Pfi zer dose. Again, this sentiment is much higher among Democrats (55%) than Republicans (17%).

Who, if any of the following do you think should be required to receive the COVID vaccine?

    • 59% (-5% change) Anyone working in a medical field who interacts with patients
    • 55% (-6% change) Teachers/anyone who works in a school setting
    • 54% (-3% change) Anyone employed in a public-transportation setting (bus drivers, taxi drivers, airline pilots, train conductors, etc.)
    • 52% (-5% change) Employees who work in food production/processing facilities
    • 52% Restaurant employees
    • 48% (-3% change) Anyone employed at a gym/fitness center/salon/spa/massage parlor
    • 48% (-5% change) Active-duty personnel in the U.S. Military
    • 48% (-4% change) Federal employees
    • 46% (-5% change) State employees

As a consumer, which if any of the following settings do you think showing proof of having received the COVID vaccine should be required?

  • 55% (-5% change) To be a passenger on an airplane
  • 53% (-6% change) To be a passenger on a cruise ship
  • 49% (-5% change) To attend a concert or sporting event in an indoor arena
  • 44% (-5% change) To dine at an indoor restaurant
  • 44% (-3% change) To use a gym or similar fitness center
  • 41% (-5% change) To attend a movie theater
  • 36% (-4% change) To attend an amusement park or water park
  • 31% (-5% change) To attend a concert, festival, or sporting event in an outdoors setting
  • 22% (-1% change) To dine at an outdoor restaurant

A Special Update on Investing

30% of U.S. Adults believe they can become millionaires off crypto investments, driven heavily by young adults. 62% of Gen Z and 43% of Millennials believe they could become millionaires from crypto investments.

Of the following investment instruments, which do you trust with your money?

  • 33% Stocks
    • 37% Gen Z
    • 31% Millennials
    • 35% Gen X
    • 32% Baby Boomers
  • 33% Mutual funds
    • 11% Gen Z
    • 22% Millennials
    • 36% Gen X
    • 42% Baby Boomers
  • 28% Real estate
    • 28% Gen Z
    • 26% Millennials
    • 26% Gen X
    • 33% Baby Boomers
  • 24% Bonds
    • 13% Gen Z
    • 24% Millennials
    • 27% Gen X
    • 27% Baby Boomers
  • 13% Stocks
    • 22% Gen Z
    • 19% Millennials
    • 14% Gen X
    • 4% Baby Boomers
  • 10% Collectables (e.g. baseball cards, NFTs, comic books, sneakers)
    • 13% Gen Z
    • 15% Millennials
    • 11% Gen X
    • 5% Baby Boomers
  • 7% Physical art
    • 14% Gen Z
    • 8% Millennials
    • 6% Gen X
    • 5% Baby Boomers
  • 7% In-game video game items
    • 16% Gen Z
    • 13% Millennials
    • 4% Gen X
    • 1% Baby Boomers

Suppose you have an extra $2,000 to invest in the following options…which are you investing in?

  • 58% Stocks
    • 47% As ‘long-term’ investments
    • 19% As ‘quick-buck’ investments
  • 47% Mutual funds
    • 37% As ‘long-term’ investments
    • 14% As ‘quick-buck’ investments
  • 22% Crypto
    • 15% As ‘long-term’ investments
    • 11% As ‘quick-buck’ investments
  • 15% NFTs
    • 10% As ‘long-term’ investments
    • 7% As ‘quick-buck’ investments

 

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.