The Pulse: A Glance at the Political Climate

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

Politics seem to be everywhere these days, impacting daily life. We asked consumers about their current opinions on the political climate regarding leadership and issues, as well as their overall sentiments on current events happening across the country. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF September 19, 2021:

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If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, July 9-11, July 16-18, July 23-25, July 30-August 1,  August 6-8, August 13-15, August 20-22, August 27-29, September 10-12, and September 17-19, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

Tax revenue, vaccine booster shots, the minimum wage, and the 2024 Presidential candidates are all on the minds of Americans this week.

Gain insight on these issues and more in this week’s The Pulse of the American Consumer.

Current Events and Consumer Insights

How optimistic or anxious do each of the following make you at this moment in time?

*Mean Summary

*Comparisons are made from September 4-6, 2021

  • 0 – Extremely Anxious
    • 3.9 (+.4) – The political environment in the United States
    • 4.6 (+.4)– The U.S. economy
    • 4.7 (+.4) – U.S. National Security
    • 4.8 (+.5) – Matters specifically related to the Coronavirus
  • 5 – Neutral
    • 5.2 (no change) – Your ability to  realistically live out ‘The American Dream’
    • 5.8 (-.1) – Your health and wellbeing
  • 10 – Extremely Optimistic

To what extent do you agree or disagree with these statements?

  • It is long past due that ultra-wealthy individuals, corporations, and investors ‘pay their fair share’ of taxes to help boost the middle class
    • 77% Agree (net)
    • 46% Strongly Agree
        • 30% Republicans
        • 62% Democrats
  • I am frustrated about the inconsistent messaging around the recommendation to receive a booster COVID vaccine or not
    • 75% Agree (net)
    • 34% Strongly Agree
        • 45% Republicans
        • 27% Democrats
  • The minimum wage in the United States should be increased to at least $15 an hour
    • 75% Agree (net)
    • 45% Strongly Agree
        • 23% Republicans
        • 61% Democrats
  • On the whole, social media does more harm than good towards advancing society
    • 71% Agree (net)
    • 31% Strongly Agree
        • 36% Republicans
        • 29% Democrats
  • The word ‘insurrection’ is an accurate way to describe the events that happened at the U.S. Capitol on January 6th, 2021
    • 68% Agree (net)
    • 37% Strongly Agree
        • 17% Republicans
        • 58% Democrats
  • I think vaccine mandates are critical towards finally overcoming this pandemic and allowing life to return to normal
    • 64% Agree (net)
    • 38% Strongly Agree
        • 30% Gen Z
        • 34% Millennials
        • 34% Gen X
        • 47% Baby Boomers
  • I would remove a friend or family member from my life because of their political views
    • 77% Agree (net)
    • 46% Strongly Agree
        • 27% Gen Z
        • 17% Millennials
        • 10% Gen X
        • 6% Baby Boomers

At what capacity level would YOU feel comfortable attending each of these types of venues today?

*Mean summary. Comparisons are made from August 13-15, 2021.

  • 56% [+5% change] At an outdoor arena, such as a baseball, football, or soccer stadium
  • 51% [+1% change] An indoor restaurant/bar/club
  • 47% [NEW] An indoor recreational space, such as an arcade or bowling alley
  • 46% [+3% change] An indoor arena, such as those used for basketball, hockey, or concerts
  • 46% [+3% change] A movie theater

A Vaccine Update

*Differences. are noted from August 20th-22nd, 2021

Who, if any of the following do you think should be required to receive the COVID vaccine?

    • 56% (-8% change) Anyone working in a medical field who interacts with patients
    • 50% (-11% change) Teachers/anyone who works in a school setting
    • 50% (-7% change) Anyone employed in a public-transportation setting (bus drivers, taxi drivers, airline pilots, train conductors, etc.)
    • 47% (-10% change) Employees who work in food production/processing facilities
    • 46% (-8% change) Restaurant employees
    • 46% (-7% change) Active-duty personnel in the U.S. Military
    • 44% (-8% change) Federal employees
    • 44% (-7% change) State employees
    • 43% (-8% change) Anyone employed at a gym/fitness center/salon/spa/massage parlor

As a consumer, which if any of the following settings do you think showing proof of having received the COVID vaccine should be required?

*Differences are noted from August 20-22nd, 2021

  • 49% (-11% change) To be a passenger on an airplane
  • 48% (-11% change) To be a passenger on a cruise ship
  • 46% (-9% change) To attend a concert or sporting event in an indoor arena
  • 42% (-7% change) To dine at an indoor restaurant
  • 38% (-9% change) To use a gym or similar fitness center
  • 37% (-9% change) To attend a movie theater
  • 33% (-7% change) To attend an amusement park or water park
  • 31% (-5% change) To attend a concert, festival, or sporting event in an outdoors setting
  • 22% (-1% change) To dine at an outdoor restaurant

A Glance at the Political Climate

How much do you approve or disapprove of the job President Biden is doing?

*Differences are noted from August 27-29, 2021

  • Among U.S. Adults:
    • 48% Approve (Net)
    • 38% Disapprove (Net)
    • +10% Net Approval Rating (-2% change)
  • Among Registered Voters:
    • 51% Approve (Net)
    • 39% Disapprove (Net)
    • +12% Net Approval Rating (-2% change)

How much do you approve or disapprove of the way Joe Biden has handled the following issues during his term as President so far?

  • Among U.S. Adults:
    • The COVID-19 Pandemic
      • 49% Approve
      • 33% Disapprove
    • Restoring ‘normalcy’ to the White House
      • 44% Approve
      • 32% Disapprove
    • The U.S. economy
      • 42% Approve
      • 37% Disapprove
    • Global warming/climate change
      • 42% Approve
      • 30% Disapprove
    • Uniting the country
      • 39% Approve
      • 36% Disapprove
    • Foreign policy/relations
      • 39% Approve
      • 38% Disapprove
    • The situation in Afghanistan
      • 33% Approve
      • 45% Disapprove
    • Securing the Southern border
      • 29% Approve
      • 40% Disapprove

How do you believe that former President Donald Trump would have fared on the following issues compared to President Joe Biden?

  • Securing the Border
    • 43% Trump would have handled better
    • 40% Trump would have handled worse
  • The U.S. Economy
    • 42% Trump would have handled better
    • 40% Trump would have handled worse
  • The situation in Afghanistan
    • 41% Trump would have handled better
    • 38% Trump would have handled worse
  • Foreign policy/relations
    • 39% Trump would have handled better
    • 44% Trump would have handled worse
  • The COVID-19 relations
    • 33% Trump would have handled better
    • 46% Trump would have handled worse
  • Restoring ‘normalcy’ to the White House
    • 33% Trump would have handled better
    • 46% Trump would have handled worse
  • Uniting the country
    • 33% Trump would have handled better
    • 47% Trump would have handled worse
  • Global Warming/Climate Change
    • 29% Trump would have handled better
    • 46% Trump would have handled worse

 

Assuming the 2024 Presidential Election was right now, and U.S. Adults from both parties were forced to vote, who are the leading candidates?

  • Among Republicans/Independents:
    • 36% Donald Trump
    • 9% Mike Pence
    • 7% Donald Trump Jr.
    • 6% Ron DeSantis
    • 4% Nikki Haley
  • Among Democrats/Independents:
    • 27% President Joe Biden
    • 12% Vice President Kamala Harris
    • 8% Bernie Sanders
    • 5% Pete Buttigieg
    • 4% Alexandria Ocasio-Cortez

 

 

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.