The Pulse: The ‘Build Back Better’ Bill

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

This week, we asked consumers how they feel about the ‘Build Back Better’ Bill, specifically regarding the importance of particular items within the bill. We also dove into current events, whether or not Americans approve of the job President Biden is doing in office, and overall consumer confidence. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF October 3, 2021:

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The Pulse pt 36 Infographic 1
The Pulse pt 36 Infographic 2

If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, July 9-11, July 16-18, July 23-25, July 30-August 1,  August 6-8, August 13-15, August 20-22, August 27-29, September 10-12, September 17-19, September 24-26, and October 1-3, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

The Biden Administration’s ‘Build Back Better’ Bill, Mental Health, and the latest on Consumer Confidence are just a few things on the minds of Americans this week.

Gain insight on these issues and more in this week’s The Pulse of the American Consumer.

The Build Back Better Bill

How important do you believe each item involved in President Biden’s ‘Build Back Better’ agenda is to advancing the future of the United States?

*Mean Summary

  • 0 – Extremely Unimportant
  • 5 – Neutral
    • 6.1 – Extended child tax credit
      • Republicans vs. Democrats
        • 4.9 Republicans
        • 7 Democrats
      • Conservatives/Moderates/Progressives
        • 4.9 Conservatives
        • 6.3 Moderates
        • 7.2 Progressives
    • 6.4 – Educational assistance
      • Republicans vs. Democrats
        • 4.8 Republicans
        • 7.7 Democrats
      • Conservatives/Moderates/Progressives
        • 4.7 Conservatives
        • 6.6 Moderates
        • 8.3 Progressives
    • 6.5 – Funding to combat climate change
      • Republicans vs. Democrats
        • 4.5 Republicans
        • 8.2 Democrats
      • Conservatives/Moderates/Progressives
        • 4.6 Conservatives
        • 6.9 Moderates
        • 8.4 Progressives
    • 6.5 – Childcare assistance
      • Republicans vs. Democrats
        • 5.1 Republicans
        • 7.6 Democrats
      • Conservatives/Moderates/Progressives
        • 5.2 Conservatives
        • 6.7 Moderates
        • 7.9 Progressives
    • 6.9 – Paid family and medical leave
      • Republicans vs. Democrats
        • 5.9 Republicans
        • 7.7 Democrats
      • Conservatives/Moderates/Progressives
        • 5.8 Conservatives
        • 7 Moderates
        • 8.3 Progressives
    • 7.2 – Investment in ‘hard infrastructure’
      • Republicans vs. Democrats
        • 6.7 Republicans
        • 7.8 Democrats
      • Conservatives/Moderates/Progressives
        • 6.8 Conservatives
        • 7.1 Moderates
        • 7.9 Progressives
    • 7.5 – Medicare/Medicaid expansion
      • Republicans vs. Democrats
        • 6.7 Republicans
        • 8.2 Democrats
      • Conservatives/Moderates/Progressives
        • 6.8 Conservatives
        • 7.5 Moderates
        • 8.6 Progressives
    • 7.7 – Lowering prescription drug costs
      • Republicans vs. Democrats
        • 7 Republicans
        • 8.2 Democrats
      • Conservatives/Moderates/Progressives
        • 7.2 Conservatives
        • 7.7 Moderates
        • 8.5 Progressives
  • 10 – Extremely Important

Presidential Approval

How much do you approve or disapprove of the job President Biden is doing?

*Comparisons are made from September 17-19, 2021

  • Among U.S. Adults:
    • 43% Approve (Net) [-5 change]
    • 43% Disapprove (Net) [+5 change]
    • 0% Net Approval Rating [-10 change]
  • Among Registered Voters:
    • 46% Approve (Net) [-5 change]
    • 44% Disapprove (Net) [+5 change]
    • 2% Net Approval Rating [-10 change]

To what extend do you agree or disagree with each of these statements?

*Demographic differences are based on Agree (Net)

  • Mental health concerns need to be given higher priority as a public health crisis in the U.S.
    • 88% Total Agree
      • 85% Male
      • 91% Female
    • 48% Strongly Agree
  • It is long past due that ultra-wealthy individuals, corporations, and investors ‘pay their fair share’ of taxes to help boost the middle class
    • 76% Total Agree
      • 67% Republicans
      • 87% Democrats
    • 47% Strongly Agree
  • The general atmosphere that exists in the U.S. right now often leaves me feeling angry
    • 74% Total Agree
      • 65% Gen Z
      • 73% Millennials
      • 76% Gen X
      • 77% Baby Boomers
    • 34% Strongly Agree
  • I am frustrated about the inconsistent messaging around the recommendation to receive a booster COVID vaccine or not
    • 71% Total Agree
      • 80% Republicans
      • 62% Democrats
    • 36% Strongly Agree
  • The U.S. will never truly move forward until society can collectively turn the page and move on from Donald Trump
    • 61% Total Agree
      • 32% Republicans
      • 86% Democrats
    • 37% Strongly Agree
  • I am still nervous to get back out into the public and resume ‘normal life’, despite progress that has been made in dealing with the Coronavirus
    • 58% Total Agree
      • 44% Republicans
      • 73% Democrats
    • 23% Strongly Agree
  • The best thing that can happen for the U.S. is for Donald Trump to win the presidency again in 2024
    • 48% Total Agree
      • 81% Republicans
      • 23% Democrats
    • 30% Strongly Agree

The Latest on Consumer Confidence 

*Comparisons against data collected 4 weeks ago, between September 4-6, 2021

Looking ahead one year from now, 42% of U.S. Adults believe they will be better off financially than they are now, compared to just 18% who believe they will be worse off. This confidence is driven heavily by younger adults, with 51% and 61% of Gen Z and Millennials feeling they will be better off in a year.

Alternatively, 27% of U.S. Adults believe that during the next twelve months business conditions in the U.S. will have bad times. This is basically on par with the 26% who believe businesses will have good times, while an additional 47% believe there will be a mix of both good and bad.

ENGINE Insights developed a proprietary ‘Consumer Confidence Index’ with the benchmark wave collected March 19-21, following passage of the American Rescue Plan Act of 2021. To date, our index has produced a high-water mark of 106, during the period of April 2-4.

Our most recent index registers at 93, an all-time low in consumer confidence since our benchmark wave.

Using our most current index, self-identified progressives are notably more confident than their conservative counterparts on present conditions and especially future expectations.

  • Overall Consumer Confidence
    • U.S. Adults – 93 (-2)
    • Conservatives – 80
    • Moderates – 96
    • Progressives – 108
  • Current Conditions
    • U.S. Adults – 98
    • Conservatives – 90
    • Moderates – 98
    • Progressives – 110
  • Future Expectations
    • U.S. Adults – 91 (-1)
    • Conservatives – 74
    • Moderates – 95
    • Progressives – 107

Contact us to learn more about our Consumer Confidence Methodology!

 

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.