The Pulse: The Great Resignation

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

Consumers gave their thoughts on the driving forces behind The Great Resignation currently occurring in the workforce as well as concerns about the fallout this movement will have.  They also shared thoughts and opinions on the recent decline of new COVID cases and supply chain shortages occurring. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF October 17, 2021:

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The Pulse of the American Consumer v38 pt 1
The Pulse of the American Consumer v38 pt 2

If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, July 9-11, July 16-18, July 23-25, July 30-August 1,  August 6-8, August 13-15, August 20-22, August 27-29, September 10-12, September 17-19, September 24-26, October 1-3, October 8-10, and October 15-17, 2021. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

Voluntarily leaving their jobs, COVID-19 cases and hospitalizations on decline across the country, and supply chain disruptions are all on the minds of Americans this week.

Gain insight on these issues and more in this week’s The Pulse of the American Consumer.

The Great Resignation

The ‘Great Resignation’, is a term associated with a voluntary mass-exodus from the workforce by Americans. By way of context, according to the U.S. Department of Labor, 4.3 million people quit their jobs in the U.S. in August, which represents nearly 3% of the workforce.

  • 24% of employed U.S. Adults have considered voluntarily leaving their current job before the end of 2021.
    • 36% Gen Z
    • 28% Millennials
    • 18% Gen X
    • 13% Baby Boomers
  • 22% of households have also had someone voluntarily leave their job since the start of the pandemic.
    • 40% Gen Z
    • 35% Millennials
    • 17% Gen X
    • 9% Baby Boomers

What do you believe are the driving forces behind ‘The Great Resignation’?

  • 37% Safety concerns around contracting COVID-19
    • 32% – Republicans
    • 44% – Democrats
  • 36% Workplaces mandating the COVID vaccine
    • 49% – Republicans
    • 30% – Democrats
  • 35% Increased unemployment benefits during the COVID-19 pandemic
    • 49% – Republicans
    • 29% – Democrats
  • 34% Work from home opportunities introduced during the pandemic being removed, causing employees to re-think their situation
  • 33% Too many low-paying jobs/low wages
    • 24% – Republicans
    • 40% – Democrats
  • 31% Job instability caused by the COVID-19 pandemic
  • 31% Normal stress and/or burnout
    • 27% – Republicans
    • 37% – Democrats
  • 27% Being less satisfied/not truly happy in their roles/feelings of detachment from employers
    • 23% – Republicans
    • 35% – Democrats
  • 27% No longer willing to be ‘taken advantage of/ abused’ anymore
    • 20% – Republicans
    • 32% – Democrats
  • 26% Lack of access to affordable/ reliable childcare
    • 20% – Republicans
    • 35% – Democrats
  • 25% Lack of work ethic by some/laziness/not wanting to work
    • 38% – Republicans
    • 18% – Democrats
  • 23% Concerns over safety due to belligerent customers/diners/travelers/patients
    • 17% – Republicans
    • 28% – Democrats
  • 22% New opportunities/ careers becoming available because of others leaving their jobs as well
  • 22% A renewed focus on mental health and wellbeing
    • 16% – Republicans
    • 26% – Democrats

How do you believe businesses can prevent employees from voluntarily leaving their job?

  • 62% Better compensation/benefits (i.e., pay, healthcare, etc.)
    • 57% – Republicans
    • 68% – Democrats
  • 50% Better work/life balance (i.e., more time off, more consideration for burnout, etc.)
    • 44% – Republicans
    • 57% – Democrats
  • 48% Offering work from home opportunities/options
  • 37% Increasing safety standards specifically related to COVID-19
    • 29% – Republicans
    • 45% – Democrats
  • 34% Not requiring the COVID vaccine as a condition for employment
    • 55% – Republicans
    • 21% – Democrats
  • 34% More acknowledgement/ congratulations for good work
  • 30% More focus on creating a safer environment to lessen the likelihood of encountering belligerent customers/diners/ travelers/patients
    • 24% – Republicans
    • 37% – Democrats
  • 30% Faster career advancement opportunities/training
    • 27% – Republicans
    • 35% – Democrats
  • 25% Less micromanagement of day to day work

How concerned are you about the potential fallout in these areas as a direct result of ‘The Great Resignation’?

*Demographic differences are based on ‘Very Concerned’

  • Further supply chain issues/product shortages
    • 67% Concerned (Net)
    • 35% Very Concerned
      • 24% Gen Z
      • 35% Millennials
      • 33% Gen X
      • 42% Baby Boomers
  • Potential higher costs for goods and services as a direct result of having to pay higher wages to workers
    • 67% Concerned (Net)
    • 38% Very Concerned
      • 27% Gen Z
      • 39% Millennials
      • 37% Gen X
      • 40% Baby Boomers
  • The impact on small businesses
    • 63% Concerned (Net)
    • 32% Very Concerned
      • 40% Republicans
      • 25% Democrats
  • The overall impact on the U.S. economy
    • 56% Concerned (Net)
    • 28% Very Concerned
      • 36% Republicans
      • 24% Democrats
  • Access to healthcare
    • 55% Concerned (Net)
    • 25% Very Concerned
      • 20% Male
      • 30% Female
  • Impact on society (the perception that some are ‘freeloading’)
    • 53% Concerned (Net)
    • 25% Very Concerned
      • 33% Republicans
      • 19% Democrats
  • A drain on social services
    • 52% Concerned (Net)
    • 24% Very Concerned
      • 30% Republicans
      • 21% Democrats
  • Your favorite restaurants having to close or scale back the time they are open
    • 44% Concerned (Net)
    • 19% Very Concerned

 

Current Events

At what capacity level would YOU feel comfortable attending each of these types of venues today?

*Mean Summary. Comparisons are made from September 17th-19th, 2021

  • 60% (+4% change) An outdoor arena, such as a baseball, football, or soccer stadium
  • 57% (+6% change) An indoor restaurant/bar/club
  • 49% (+3% change) An indoor arena, such as those used for basketball, hockey, or concerts
  • 28% (+2% change) A movie theater

Recent reports indicate that new COVID cases, hospitalizations and deaths are once again on the decline across the country. Knowing this, to what extent do you agree or disagree with these statements?

*Demographic differences are based on Agree (Net)

  • I can’t wait to go back to places like movie theaters, shopping centers, restaurants, hotels, concerts, and sporting events as often as I used to
    • 74% Agree (Net)
      • 78% Republicans
      • 71% Democrats
    • 33% Strongly Agree
  • Pandemic or not, if people are not kinder to one another it is just not worth the trouble to go out in the public as often as I used to
    • 73% Agree (Net)
      • 67% Republicans
      • 78% Democrats
    • 31% Strongly Agree
  • It is great to see that COVID cases are declining, but I am concerned about being out in the public due to an increasing lack of civility among society
    • 71% Agree (Net)
      • 58% Republicans
      • 82% Democrats
    • 28% Strongly Agree
  • Even when COVID is no longer a regular concern, I still plan to follow safety measures such as wearing a mask and social distancing in my daily life
    • 64% Agree (Net)
      • 48% Republicans
      • 77% Democrats
    • 26% Strongly Agree
  • Even with a steady decline in cases, I’m not sure I will ever be comfortable resuming the lifestyle I was used to prior to the pandemic
    • 61% Agree (Net)
      • 45% Republicans
      • 73% Democrats
    • 24% Strongly Agree
  • I am confident that life is finally returning to what it was before the pandemic began
    • 54% Agree (Net)
      • 57% Republicans
      • 53% Democrats
    • 17% Strongly Agree

As you have likely seen, supply chain disruptions have been a major issue around the world. For example, cargo ships have been stuck waiting outside major US ports and once their goods are ashore, it has been challenging to transport them to the public because of a lack of truck drivers. Given this situation, to what extent do you or disagree with these statements?

*Demographic differences are based on Agree (Net)

  • This situation further highlights the need to produce more durable goods right here in the U.S.
    • 88% Agree (Net)
      • 33% Gen Z
      • 44% Millennials
      • 48% Gen X
      • 61% Baby Boomers
    • 50% Strongly Agree
  • More major ports and shipping companies should go on a 24/7 emergency schedule to help relieve this problem, such as the Ports of Los Angeles and Long Beach did this week
    • 80% Agree (Net)
      • 24% Gen Z
      • 34% Millennials
      • 36% Gen X
      • 47% Baby Boomers
    • 38% Strongly Agree
  • I am concerned about the potential impact this will have on the holiday season
    • 68% Agree (Net)
      • 25% Gen Z
      • 31% Millennials
      • 28% Gen X
      • 23% Baby Boomers
    • 27% Strongly Agree
  • I feel an increased urgency to buy extra goods right now for fear they won’t be available when I need them later
    • 57% Agree (Net)
      • 19% Gen Z
      • 25% Millennials
      • 20% Gen X
      • 12% Baby Boomers
    • 18% Strongly Agree
  • My household has been greatly impacted by not being able to find basic items we frequently use
    • 43% Agree (Net)
      • 16% Gen Z
      • 22% Millennials
      • 15% Gen X
      • 6% Baby Boomers
    • 14% Strongly Agree

 

Dig deeper with the ENGINE Insights COVID Dashboard

The ENGINE COVID-19 dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.