The Pulse: An Update on the Biden Administration

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

The Pulse checked in on how consumers are feeling about the Biden Administration’s actions this year — from proof of vaccination requirements and mask mandates for the unvaccinated to overall approval ratings. U.S. consumers also chimed in on who they think should be required to receive the vaccine. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

 

KEY FINDINGS AS OF November 7, 2021:

Prefer to view as PDF? Click here. 
Prefer plain text? Click here. 
The Pulse of the American Consumer v41 pt 1
The Pulse of the American Consumer v41 pt 2

If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14,  February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, July 9-11, July 16-18, July 23-25, July 30-August 1,  August 6-8, August 13-15, August 20-22, August 27-29, September 10-12, September 17-19, September 24-26, October 1-3, October 8-10, October 15-17, October 22-24, October 29-31, and November 5-7, 2021. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

The Biden Administration, the political environment in the U.S., and the COVID vaccine are all on the minds of Americans this week.

Gain insight on these issues and more in this week’s The Pulse of the American Consumer.

The Biden Administration

54% of U.S. Adults approve of the law put into action by the Biden Administration via OSHA that will require new COVID-19 regulations for businesses with more than 100 employees. As part of this mandate, employees will be required to provide proof of vaccination or submit to regular testing and mask wearing procedures.

There is extreme divisiveness by party affinity — 77% of Democrats approve of this action, whereas only 31% of Republicans approve. This holds true for President Biden’s approval ratings as well:

*Comparisons are made from October 1st-3rd, 2021: 

  • U.S. Adults:
    • 44% Approve
    • 39% Disapprove
    • 5% Net Approval (+5 change)
  • Voters:
    • 49% Approve
    • 39% Disapprove
    • 10% Net Approval (+8 change)
  • Registered Voters by Party
    • Republicans
      • 14% Approve
      • 80% Disapprove
      • -66% Net Approval
    • Democrats
      • 81% Approve
      • 7% Disapprove
      • 74% Net Approval

How optimistic or anxious do each of the following make you at this moment in time?

*Comparisons are made from October 8-10, 2021

  • 0 – Extremely Anxious
    • 3.7 – The political environment in the United States (-0.2)
    • 3.8 – Inflation
    • 4.1 – The U.S. economy (-0.2)
    • 4.1 – Product shortages/supply chain issues
    • 4.9 – Matters specifically related to the Coronavirus (+0.1)
  • 5 – Neutral
  • 10 – Extremely Optimistic

At what capacity level would YOU feel comfortable attending each of these types of venues today?

*Comparisons are made from September 17-19, 2021

  • 61% – An outdoor arena, such as a baseball, football or soccer stadium (+5% change)
  • 59% – An indoor restaurant/bar/club (+8% change)
  • 51% – An indoor arena, such as those used for basketball, hockey, or concerts (+5% change)
  • 50% – A movie theater (+4% change)

Who, if any of the following do you think should be required to receive the COVID vaccine?

*Comparisons are made from August 20-22, 2021

  • 58% Anyone working in a medical field who interacts with patients (-6% change)
    • 41% Republicans
    • 73% Democrats
  • 53% Teachers/anyone who works in a school setting (-8% change)
    • 38% Republicans
    • 67% Democrats
  • 51% Anyone employed in a public-transportation setting (bus drivers, taxi drivers, airline pilots, train conductors, etc.) (-6% change)
    • 34% Republicans
    • 67% Democrats
  • 50% Employees who work in food production/ processing facilities (-7% change)
    • 34% Republicans
    • 65% Democrats
  • 48% Restaurant employees (-6% change)
    • 33% Republicans
    • 61% Democrats
  • 45% Anyone employed at a gym/fitness center/salon/spa/ massage parlor (-6% change)
    • 29% Republicans
    • 59% Democrats
  • 44% State employees (-7% change)
    • 25% Republicans
    • 59% Democrats
  • 43% Federal employees (-9% change)
    • 26% Republicans
    • 57% Democrats
  • 43% Active-duty personnel in the U.S. Military (-10% change)
    • 27% Republicans
    • 57% Democrats

As a consumer, which if any of the following settings do you think showing proof of having received the COVID vaccine should be required?

*Comparisons are made from August 20-22, 2021

  • 51% To be a passenger on a cruise ship (-8% change)
    • 34% Republicans
    • 65% Democrats
  • 51% To be a passenger on an airplane (-9% change)
    • 36% Republicans
    • 64% Democrats
  • 45% To attend a concert or sporting event in an indoor arena (-10% change)
    • 26% Republicans
    • 62% Democrats
  • 38% To dine at an indoor restaurant (-11% change)
    • 23% Republicans
    • 49% Democrats
  • 38% To use a gym or similar fitness center (-9% change)
    • 23% Republicans
    • 51% Democrats
  • 33% To attend a movie theater (-13% change)
    • 20% Republicans
    • 44% Democrats
  • 30% To attend an amusement park or water park (-10% change)
    • 18% Republicans
    • 38% Democrats
  • 26% To attend a concert, festival, or sporting event in an outdoors setting (-10% change)
    • 14% Republicans
    • 35% Democrats
  • 19% To dine at an outdoor restaurant (-4% change)
    • 13% Republicans
    • 24% Democrats