The Pulse: MLB, Crypto and COVID-19

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

With the return of the MLB, consumers weighed in on how they feel about baseball starting and what they are looking forward to this season. Insights were also pulled on current consumer feelings towards cryptocurrency and COVID-19, two years later. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2022, we will be offering weekly insights by identifying important data points and trends from the voice of the consumer.

 

Key Findings as of March 13, 2022:

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The Pulse of the American Consumer 2022 v10 pt 1
The Pulse of the American Consumer 2022 v10 pt 2
The Pulse of the American Consumer 2022 v10 pt 3

If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys was conducted on March 11-13, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

Play Ball!

At long last, a new collective bargaining agreement between Major League Baseball owners and the players’ union has been reached, ending the lockout that had been in place since December. The regular season will now begin April 7, and the full 162 game schedule will remain in place for the 2022 season.

How does the American public feel about this? Among those who offer an opinion, here is how they feel:

  • It will be nice to have baseball back, if for no other reason to help serve as a distraction from the daily news cycle/current events
    • 70% Strongly/Somewhat Agree (Net)
    • 29% Strongly Agree
  • I would enjoy getting out and attending a Major League Baseball game in person this season
    • 55% Strongly/Somewhat Agree (Net)
    • 27% Strongly Agree
  • I am really excited for the baseball season to begin
    • 55% Strongly/Somewhat Agree (Net)
    • 26% Strongly Agree
  • The time it took to end this lockout has left me feeling disinterested in Major League Baseball
    • 54% Strongly/Somewhat Agree (Net)
    • 25% Strongly Agree

The Last Update on Crypto

30% of U.S. Adults believe they can become millionaires off crypto investments, driven heavily by young adults. 60% of Gen Z and 44% of Millennials believe they could become millionaires from crypto investments.

Of the following investment instruments, which do you trust with your money?

  • 31% Stocks
  • 26% Real estate
  • 20% Index fund (e.g. mutual funds, ETF)
  • 20% Bonds
  • 13% Crypto
  • 11% Collectables (e.g. baseball cards, NFTs, comic books, sneakers)
  • 7% In-game video game items
  • 6% Physical art

To what extent do you agree or disagree with these statements regarding cryptocurrency?

  • I am concerned that cryptocurrency investments are ripe with fraud due to their lack of regulation
    • 76% Strongly/Somewhat Agree (Net)
    • 34% Strongly Agree
  • I am concerned that countries such as Russia will be able to lessen the impacts of sanctions through an unregulated financial option like crypto
    • 72% Strongly/Somewhat Agree (Net)
    • 28% Strongly Agree
  • The high energy costs and environmental impact associated with mining digital currencies are a barrier to my interest in using/investing in
    • 60% Strongly/Somewhat Agree (Net)
    • 22% Strongly Agree
  • The lack of regulation of cryptocurrency increases my interest in them as an investment option
    • 38% Strongly/Somewhat Agree (Net)
    • 13% Strongly Agree

Is Electric the Solution to $4 Gas Prices?

Among American adults likely to purchase/ lease a new car or truck in the next 2 years, 54% are likely (22% very likely) to consider an all-electric (EV) vehicle for their next car/ truck purchase.

Among those likely to consider an EV, the following are expected to play a large role in their decision:

  • 61% The current price of gasoline
  • 59% Concerns for the environment
  • 55% A better selection of EVs now being available
  • 51% Government rebates/tax incentives to help offset the purchase price

COVID-19 2 Years Later

Exactly 2 years ago, the world as we knew it changed in a dramatic way due to COVID-19, as full-scale lockdowns of businesses, schools and workplaces took place across the United States.

Where does the American public stand 2 years later, and where were they exactly one year ago (March 12 – 14, 2021)?

Despite the sharp decline in new cases, at this moment in time 59% of American adults remain concerned about the Coronavirus (22% very concerned). Just 15% of the population claims to be ‘Not at all concerned’ about it.

Looking back one year ago, 79% of the public was still concerned (37% very concerned), with just 7% not at all concerned.

When thinking back over the last 2 years (March 2020 to now)…

Overall, 78% of Americans think the nationwide concern over the Coronavirus was justified (50% very justified). Just 8% feel the concern was not justified at all.

One year ago, these views were mostly similar, as 84% felt our concerns were justified (52% very justified), with just 5% seeing the concerns being not justified at all.

Americans think the nationwide response here in the U.S. to the Coronavirus was:

*Comparisons are made from March 12-14, 2021

  • 28% Too much (+9% change)
  • 38% Just enough (+4% change)
  • 34% Not enough (-13% change)

Recent reports indicate that new COVID cases, hospitalizations and deaths continue to steadily decline across the country. Knowing this, to what extent do you agree or disagree with these statements?

*Comparisons are made from February 11-13, 2022

  • I can’t wait to go back to places like movie theaters, shopping centers, restaurants, hotels, concerts, and sporting events as often as I used to
    • 74% Strongly/Somewhat Agree (Net) (+6% change)
    • 37% Strongly Agree (+8% change)
  • Even though progress with COVID is moving in the right direction, I still plan to follow safety measures such as wearing a mask and social distancing in my daily life
    • 67% Strongly/Somewhat Agree (Net) (-7% change)
    • 33% Strongly Agree (-9% change)
  • Pandemic or not, if people are not kinder to one another it is just not worth the trouble to go out in the public as often as I used to
    • 67% Strongly/Somewhat Agree (Net) (-1% change)
    • 25% Strongly Agree (-4% change)
  • The increasing number of states that have recently decided to end their mask-wearing mandates are making the right decision
    • 66% Strongly/Somewhat Agree (Net) (+14% change)
    • 33% Strongly Agree (+9% change)
  • I am confident that life is finally returning to what it was before the pandemic began 2 years ago
    • 62% Strongly/Somewhat Agree (Net) (+13% change)
    • 18% Strongly Agree (+4% change)
  • Even with a steady decline in cases, I’m not sure I will ever be comfortable resuming the lifestyle I was used to prior to the pandemic
    • 56% Strongly/Somewhat Agree (Net) (-4% change)
    • 22% Strongly Agree (-1% change)