The Pulse: 2022 Vacation Plans

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries. 

 

After 2 years of on again, off again shutdowns and travel restrictions, consumers are ready for vacation this season! Learn the ins and outs of how, where and why consumers are, or are not, traveling this year. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2022, we will be offering weekly insights by identifying important data points and trends from the voice of the consumer.

 

Key Findings as of March 23, 2022:

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The Pulse of the American Consumer 2022 v12

If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2022, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys was conducted on March 4-6, 7-9, 16-18, and 19-23, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer
Category Insights – Vacation

The State of Travel/Vacation

  • 45% of consumers are actively planning or thinking of planning a vacation
  • 29% of consumers will not be taking a vacation this year
  • 26% of consumers have already planned a vacation

Why Are Consumers Not Planning to Travel?

  • 49% say it’s too expensive
    • 41% Indicated they have other financial priorities to focus on
  • 28% do not want to travel during the pandemic
    • 32% of Baby Boomers are concerned with traveling during the pandemic, making them the most concerned
  • 15% do not want to travel due to non-pandemic related world events
  • 11% do not have enough time off from work to do so

Where Are Consumers Going?

  • 80% within the US/Canada
  • 77% anywhere within the U.S.
    • 57% – The South
    • 40% –  The West
    • 20% – The Northeast
    • 18% – The Midwest
  • 31% International
    • In the Caribbean the top 3 places to travel are the Bahamas (40%), Puerto Rico (25%), and Jamaica (23%)
    • In Europe the top 3 places to travel are France (33%), Italy (33%) and Spain (24%)
      • More than any other consumer groups, consumers making more than 100K are planning to travel to any destination

Which Methods of Travel Are Consumers Choosing?

  • 53% Airplane
  • 51% Motor vehicle
  • 9% Cruise
  • 7% Train
  • 5% Bus
    • 62% of consumers who make more than $100K are planning to travel by airplane

How Much Do Consumers Plan to Spend on Vacation?

  • 27% $1,000-$1,999
  • 23% $2,000-$3,999
  • 21% $500-$999
  • 13% $499 or less
  • 8% $5,000 or more
    • Consumers making more than $100K are more likely to spend at least $2,000 while on vacation

Who Will Be Joining Consumers on Their Next Vacation?

  • 58% plan on having their spouse/significant other join them
    • 62% Millennials
    • 63% Gen X
    • 58% Baby Boomers
      • 71% of consumers making more than $100K all plan on taking their significant other on vacation
  • 31% plan to take their children on vacation
  • 20% plan on taking a group vacation with friends
  • 12% plan to take their parents on a vacation
  • 11% plan to join siblings on vacation
  • 9% plan on going to vacation by themselves

What Type of Accommodation Will Consumers Select During Their Next Vacation?

  • 59% Hotel/resort
    • 59% Millennials
    • 64% Gen X
      • 66% of consumers who make more than $100K prefer to stay in hotels
  • 32% Family/friends residence
    • 37% Baby Boomers
  • 20% Airbnb/VRBO
  • 11% Camping
  • 9% Cruise

Consumer Planning Preferences

  • 68% are more likely to plan each aspect of their own vacation
    • 61% Millennials
    • 68% Gen X
    • 82% Baby Boomers
  • 62% prioritize warm weather
  • 61% prefer beaches and relaxation during vacation
  • 57% prefer vacation focused on relaxation
  • 39% prefer cities and sightseeing
  • 32% are more likely to book an all-inclusive vacation

Alcohol Consumption on Vacation

  • 73% say alcohol is not a major factor while vacationing
    • 76% Gen X
    • 82% Baby Boomers
  • 27% say alcohol is a major factor while vacationing

Food on Vacation

  • 57% love to travel and explore new and exciting food
  • 43% prefer to stick with foods they are familiar with

Vacationing with Groups

  • 86% of consumers prefer vacationing with small groups
    • 81% Millennials
    • 88% Gen X
    • 95% Baby Boomers
  • 14% of consumers prefer vacationing with large groups

One or More Destinations

  • 54% of consumers prefer to visit a single location
    • 49% Millennials
    • 57% Gen X
    • 62% Baby Boomers
  • 46% of consumers prefer to visit multiple locations
    • 61% Gen Z