The Pulse: 2022 Travel and Investing

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

As 2022 begins, American consumers are planning their upcoming travel and thinking about where they will be investing their money. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2022, we will be offering weekly insights by identifying important data points and trends from the voice of the consumer.

 

Key Findings as of January 16, 2022:

Prefer to view as PDF? Click here. 
Prefer plain text? Click here. 
The Pulse of the American Consumer 2022 v2 pt 1
The Pulse of the American Consumer 2022 v2 pt 2

If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys was conducted on January 14-16, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

Traveling and Going Places this Year?

53% of U.S. Adults are likely to go away on vacation between now and June 30, 2022. This is driven more heavily by younger adults.

  • 61% – Gen Z
  • 64% – Millennials
  • 54% – Gen X
  • 43% – Boomers

Of those likely to vacation in the coming months, the destinations include:

  • 33% – A beach/shore or lake
  • 17% – Domestic resorts (mountain resorts, indoor water parks, spas, etc.)
  • 16% – A U.S. national park
  • 16% – A campground
  • 16% – Las Vegas
  • 14% – An international destination via airplane, car or train (not a cruise)
  • 12% – Disneyworld/Disneyland
  • 11% – New York City
  • 10% – A trip to attend a sporting event (such as an NFL or NCAA football game)
  • 8% – New Orleans
  • 8% – An international destination, via cruise ship
  • 7% – A skiing/snowboarding trip
  • 7% – Nashville

Among those unlikely to go away on vacation at any point between now and June 30, 2022, these factors will play a role:

  • Inflation/higher cost of living for everyday items/ services resulting in less funds being available for vacation/leisure activities
    • 77% – A lot/A little (Net)
    • 49% –  A lot
  • The ongoing pandemic
    • 75% – A lot/A little (Net)
    • 47% –  A lot
  • Concern over contracting the coronavirus by traveling on an airplane
    • 70% – A lot/A little (Net)
    • 43% –  A lot
  • Concern over contracting the coronavirus by staying at a hotel
    • 62% – A lot/A little (Net)
    • 37% –  A lot
  • You are avoiding airline travel due to the rise of instances with belligerent passengers
    • 58% – A lot/A little (Net)
    • 37% –  A lot
  • An unstable job situation for your household
    • 40% – A lot/A little (Net)
    • 21% –  A lot

The Latest Update on Investing

34% of U.S. Adults believe they can become millionaires off crypto investments, driven heavily by young adults. 59% of Gen Z and 51% of Millennials believe they could become millionaires from crypto investments.

Of the following investment instruments, which do you trust with your money?

  • 33% Stocks
    • 38% – Gen Z
    • 33% – Millennials
    • 36% – Gen X
    • 31% – Baby Boomers
  • 25% Real estate
    • 27% – Gen Z
    • 23% – Millennials
    • 25% – Gen X
    • 26% – Baby Boomers
  • 22% Index fund
    • 6% – Gen Z
    • 21% – Millennials
    • 28% – Gen X
    • 26% – Baby Boomers
  • 20% Bonds
    • 17% – Gen Z
    • 22% – Millennials
    • 20% – Gen X
    • 19% – Baby Boomers
  • 33% Crypto
    • 32% – Gen Z
    • 25% – Millennials
    • 22% – Gen X
    • 5% – Baby Boomers
  • 33% Collectables (e.g. baseball cards, NFTs, comic books, sneakers)
    • 14% – Gen Z
    • 18% – Millennials
    • 10% – Gen X
    • 5% – Baby Boomers
  • 33% In-game video game items
    • 20% – Gen Z
    • 16% – Millennials
    • 3% – Gen X
    • 0% – Baby Boomers
  • 7% Physical art
    • 16% – Gen Z
    • 10% – Millennials
    • 7% – Gen X
    • 2% – Baby Boomers

Suppose you have an extra $2,000 to invest in the following options…which are you investing in?

  • 53% Stocks
    • 41% – As ‘long-term’ investments
    • 20% – As ‘quick-buck’ investments
  • 47% Mutual funds
    • 37% – As ‘long-term’ investments
    • 14% – As ‘quick-buck’ investments
  • 30% Crypto
    • 21% – As ‘long-term’ investments
    • 14% – As ‘quick-buck’ investments
  • 17% NFTs
    • 11% – As ‘long-term’ investments
    • 8% – As ‘quick-buck’ investments

A Brief COVID-19 Update

Which of the following best describes your feelings regarding the recent news about the omicron variant of the coronavirus?

  • 5% I am panicked
  • 44% I am concerned, but not panicked
  • 30% I am approaching it with caution, but am not overly concerned
  • 21% I am not worried about it

At what capacity level would YOU feel comfortable attending each of these types of venues today?

*Comparisons are made from December 3rd-5th, 2021

  • 51% (-5% change) An outdoor arena, such as a baseball, football, or soccer stadium
  • 49% (-6% change)  An indoor restaurant/bar/club
  • 42% (-8% change) An indoor recreational space, such as an arcade or bowling alley
  • 42% (-7% change) An indoor arena, such as those used for basketball, hockey, or concerts
  • 41% (-8% change) A movie theater
  • 40% (-8% change) A smaller indoor theater, such as those used for plays or comedy shows