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The Pulse: What do Americans know about the metaverse?


While 76% of American adults have heard of the term ‘metaverse’, just 44% claim to know anything about it. However, just 3 months ago these stats measured 68% and 38%, respectively.*

  • 59% of Gen Z, 55% of Millennials, and 46% of Gen X know something about the metaverse, while just 29% of Baby Boomers do.
  • Over half (53%) of men claim to know about the metaverse, while just 36% of women do.




As you might have heard or are already aware, the metaverse is a virtual world where users can interact and experience things as they would in the physical world such as shopping, travelling, gaming, or attending events.

Using current augmented and virtual reality technology, as well as mobile devices and computers, users can immerse themselves into this world and interact with overlaying objects and people in the visual projected in front of them. As one example, users would be able to create digital objects and buy, sell, or trade them in these virtual environments.

Knowing this, how interested are you in learning more about the metaverse and how it may have an impact on day-to-day life in the future?

  • 53% (+5) of American adults are interested (21% very interested, 32% somewhat interested) in learning more about the metaverse and how it may have an impact on day-to-day life in the future.
  • 66% of Gen Z and 68% of Millennials are interested in learning more about the metaverse, while 54% of Gen X and just 35% of Baby Boomers are currently interested.
  • 59% of men are interested in learning more, compared with 47% of women.




Here are some specific examples of experiencing the metaverse in the future.






* Comparison stats vs. original set of data collected March 9 – 11, 2022.

If you would like more information on Big Village CARAVAN surveys, contact us below:


This Online CARAVAN® omnibus survey was conducted on June 8-12, 2022. Approximately 2,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative. Learn more about our Online CARAVAN® omnibus surveys here. Contact us at caravaninfo@big-village.com for more information.