The Pulse: Inflation, the Great Resignation, and Voting Rights

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

Inflation, Roe v. Wade, voting rights, and the Ukraine/Russia conflict are all on the minds of Americans this week. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Stay tuned for next month’s Pulse of the Consumer on current events where we’ll share trending data from the beginning of the year.

 

Key Findings as of January 21, 2022:

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The Pulse of the American Consumer 2022 v3 - Audience Profiling

If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys was conducted on January 19-21, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights on Current Events

Inflation, Roe v. Wade, voting rights, and the Ukraine/Russia conflict are all on the minds of Americans this week.

Gain insight on these issues and more in this week’s The Pulse of the American Consumer: Current Events.

Please rate how much you agree/disagree with these statements.

  • Inflation and the rise in prices of everyday items has had a significant impact on my household
    • 70% Agree
    • 10% Disagree
    • 20% Neither Agree nor Disagree
  • I am happy with my current job and not looking to take part in the ‘Great Resignation’
    *among those who are currently employed (N=592)

    • 61% Agree
      • Baby Boomers are least likely to take part in the Great Resignation, whereas Gen Z is the most likely to take part in the Great Resignation
        • 50% Gen Z
        • 60% Millennials
        • 60% Gen X
        • 73% Baby Boomers
    • 16% Disagree
    • 23% Neither Agree nor Disagree
  • I support U.S. military intervention in a potential escalation of the Ukraine/ Russia conflict
    • 39% Agree
    • 25% Disagree
    • 36% Neither Agree nor Disagree
  • I believe that former President Trump has NO legal responsibility for the events that took place on January 6th, 2021 at the U.S. Capitol
    • 36% Agree
    • 43% Disagree
    • 21% Neither Agree nor Disagree
  • I believe that current FEDERAL (Roe v. Wade) abortion laws should be maintained
    • 49% Agree
    • 18% Disagree
    • 33% Neither Agree nor Disagree
  • I support action on voting rights by the federal government
    • 49% Agree
    • 19% Disagree
    • 32% Neither Agree nor Disagree
  • I support the congressional investigations into the events that took place on January 6th, 2021 at the U.S. Capitol
    • 52% Agree
    • 23% Disagree
    • 26% Neither Agree nor Disagree