The Pulse: Electric Vehicles

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

Electric vehicles are a hot topic of conversation, and many American consumers are interested in this technology-driven product. Learn which consumers are looking to purchase an electric vehicle, which are not, and the reasons behind their decisions. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout 2022, we will be offering weekly insights by identifying important data points and trends from the voice of the consumer.

 

Key Findings as of February 13, 2022:

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The Pulse of the American Consumer 2022 v 6 pt 1
The Pulse of the American Consumer 2022 v 6 pt 2

If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys was conducted on February 11-13, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights for Business

The Future is Electric…or is it?

Nearly half (48%) of American adults are likely to purchase/lease a new car or truck in the next 2 years. 
Among this group, 56% are likely (21% very likely, 35% somewhat likely) to consider an all-electric (EV) vehicle for their next car/truck purchase.
Breakdowns by key demographic groups are as follows: Nearly half (48%) of American adults are likely to purchase/lease a new car or truck in the next 2 years.
  • Age Generation
    • Gen Z – 69%
    • Millennials – 63%
    • Gen X – 57%
    • Boomers – 40%
  • Political Party
    • Democrats – 69%
    • Republicans – 43%
  • Community Type
    • Urban – 71%
    • Suburban – 53%
    • Rural – 32%

Among future vehicle purchasers that are not likely to consider an all-electric (EV) vehicle for their next purchase, reasons include:

  • 45% I’d rather drive a gas-powered vehicle
  • 43% The upfront cost is too high compared to gas-powered vehicles
  • 42% Not enough infrastructure (charging stations) available to charge them vs. gas stations
  • 41% The driving range (miles) is too low before having to recharge
  • 33% I am concerned about having to charge them at my home
  • 27% The maintenance costs are too high compared to gas-powered vehicles
  • 26% It takes too long to recharge them
  • 18% Not enough current selection of vehicles that appeal to me from a performance standpoint
  • 16% I have safety concerns (e.g. they can catch fire while driving)
  • 12% Not enough current selection of vehicles that appeal to me from a visual standpoint

A Brief COVID-19 Update

American consumers still appear to be approaching the pandemic with caution, despite progress that has been made over the last month.

Recent reports indicate that new COVID cases, hospitalizations and deaths are once again on the decline across the country. Knowing this, to what extent do you agree or disagree with these statements?

  • Even though progress with COVID is moving in the right direction, I still plan to follow safety measures such as wearing a mask and social distancing in my daily life
    • 74% – Strongly/Somewhat Agree (Net)
    • 42% – Strongly Agree
  • It is great to see that COVID cases are declining, but I am concerned about being out in the public due to an increasing lack of civility among society
    • 70% – Strongly/Somewhat Agree (Net)
    • 29% – Strongly Agree
  • I can’t wait to go back to places like movie theaters, shopping centers, restaurants, hotels, concerts, and sporting events as often as I used to
    • 68% – Strongly/Somewhat Agree (Net)
    • 29% – Strongly Agree
  • Pandemic or not, if people are not kinder to one another it is just not worth the trouble to go out in the public as often as I used to
    • 68% – Strongly/Somewhat Agree (Net)
    • 29% – Strongly Agree
  • Even with a steady decline in cases, I’m not sure I will ever be comfortable resuming the lifestyle I was used to prior to the pandemic
    • 60% – Strongly/Somewhat Agree (Net)
    • 23% – Strongly Agree
  • The increasing number of states that have recently decided to end their mask-wearing mandates are making the right decision
    • 52% – Strongly/Somewhat Agree (Net)
    • 24% – Strongly Agree
  • I am confident that life is finally returning to what it was before the pandemic began 2 years ago
    • 49% – Strongly/Somewhat Agree (Net)
    • 14% – Strongly Agree

Which of the following best describes your feelings regarding the recent news about the omicron variant of the coronavirus?

*Comparisons made from January 14-16, 2022

  • 6% – I am panicked (+1% Change)
  • 42% – I am concerned, but not panicked (-2% Change)
  • 31% – I am approaching it with caution, but am not overly concerned (+1% Change)
  • 20% – I am not worried about it (-1% Change)

At what capacity level would YOU feel comfortable attending each of these types of venues today?

*Comparisons are made from January 14-16, 2022

  • 52% – An outdoor arena, such as a baseball, football or soccer stadium (+1% change)
  • 50% An indoor restaurant/bar/club (+1% change)
  • 43% An indoor recreational space, such as an arcade or bowling alley (+1% change)
  • 42% A smaller indoor theater, such as those used for plays or comedy shows (+2% change)
  • 42% A movie theater (+1% change)
  • 41% An indoor arena, such as those used for basketball, hockey or concerts (-1% change)