The Pulse: Ukraine/Russia Conflict

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.

 

The Ukraine/Russia conflict, COVID-19, and inflation continue to occupy the minds of Americans this week. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always.

 

Key Findings as of February 18, 2022:

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If you would like more information on ENGINE CARAVAN surveys, contact us below:

At ENGINE, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@enginegroup.com for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys was conducted on February 16-18, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at ENGINE Insights.

The Pulse of the American Consumer

Consumer Insights on Current Events

The Ukraine/Russia conflict, COVID-19, and inflation continue to occupy the minds of Americans this week.

Gain insight on these issues and more in this week’s The Pulse of the American Consumer: Current Events.

Please rate how much you agree/disagree with these statements.

*+/- is comparison vs. January 5-7, 2022

  • The overall COVID-19 situation is getting better. Americans are feeling more positive about the overall COVID-19 situation as the effects of Omicron ease.
    • 51% Agree (+25% change)
    • 20% Disagree (-27% change)
  • I support U.S. military intervention in a potential escalation of the Ukraine/ Russia conflict. Support for U.S. military intervention in the Russia/Ukraine conflict has steadily declined since the beginning of January.
    • 36% Agree (-4% change)
    • 28% Disagree (+9% change)
  • Inflation and the rise in prices of everyday items has had a significant impact on my household
    • 70% Agree (no change)
    • 10% Disagree (no change)
  • I am happy with my current job and not looking to take part in the ‘Great Resignation’
    • 64% Agree (+2% change)
    • 14% Disagree (-1% change)
  • I support President Biden’s commitment to filling Justice Breyer’s Supreme Court seat with an African-American woman
    • 46% Agree
      • 78% Democrats
      • 19% Republicans
      • 31% Independents
    • 25% Disagree
    • 29% Neither Agree nor Disagree
  • I believe that those that are vaccinated/boosted can now relax COVID precautions and live their lives as they did before the pandemic
    • 37% Agree
    • 36% Disagree
    • 27% Neither Agree nor Disagree
  • I believe that antisemitism is on the rise in the U.S.
    • 46% Agree
    • 12% Disagree
    • 42% Neither Agree nor Disagree
  • I believe that significant progress in racial equality needs to be made in America
    • 59% Agree
      • 79% African American
      • 63% Hispanic
      • 60% Asian
      • 54% White
    • 14% Disagree
    • 27% Neither Agree nor Disagree
  • Issues with the supply chain seem to be getting better
    • 26% Agree
    • 39% Disagree
    • 34% Neither Agree nor Disagree
  • I believe that school board meetings should not be used to enforce political or religious ideologies/opinions
    • 65% Agree
    • 13% Disagree
    • 22% Neither Agree nor Disagree