The Pulse of the Consumer & COVID-19 pt. 14

The business impact of COVID-19 has been seen across all industries. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel.

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.

These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, May 1-3, May 8-10, May 15-17, May 22-24, May 29-31, and June 5-7. 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.

ENGINE also recently released findings unveiling Americans’ views on racial injustice and where we are, the willingness to activate, and opinions on political and government actions. You can find more information here.

Key Findings as of June 7th, 2020:

COVID-19

At ENGINE, we are keeping the pulse on the consumer during the COVID-19 pandemic, and are regularly running our CARAVAN surveys on these issues. Contact us at caravaninfo@enginegroup.com for more information, or for the full CARAVAN survey findings

Written by the Caravan team at ENGINE Insights.