Campaign Measurement

If you’re like most marketers, you likely aren’t sure what you’re getting from your marketing investments.

The complexities of today’s multi-channel world make it virtually impossible to tease out the relative impacts of your investments, making it difficult to evaluate where to double down and where to pull back.

ENGINE’s portfolio of campaign measurement solutions is designed to provide marketers not only direction on whether their campaigns are working, but also what they need to do differently in the future to improve their campaigns.

When you need a holistic assessment of your marketing budget:


Market Mix Modeling: Helps link historical marketing investments with the impact they’ve had on brand position and business outcomes.

When you need campaign specific assessments:


Multi-Touch Attribution: Helps link digital impressions to subsequent relevant behaviors, such as website inquiries and digitally connected purchases.


Incrementality Measurement (AKA ‘Brand Lift’): Helps link digital and offline impressions to subsequent relevant behaviors, such as website inquiries and purchases, both digitally and non-digitally tracked.

Have questions?

Contact us to learn more.