ENGINE is now Big Village! Adtech, media, insights and creative — all under one roof. Visit big-village.com to learn more. *full website experience coming in September

insights Capabilities


Many insights companies talk the talk, but can they walk the walk? Big Village has years upon years of research expertise. So no matter what your research focus is, we have the solutions you need (and the experts to back it up).

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At Big Village, we explore the intentions behind your customers’ behavior, uncovering not just the ‘what’ but the ‘why’.​ We go beyond research to deliver integrated expertise and products that help you:

Bring a New Product to Market  |  Build & Strengthen Your Brand  |  Optimize the Path to Purchase  | Optimize the Customer Experience  |  Identify & Target the Right Audience  |  And More!

Our comprehensive list of capabilities is always evolving to meet your needs, where ever you are, whenever you need us.

Focused on Customers

Give your customers the experience they deserve

  • Acquisition
  • Competitive Assessment
  • Transactional Monitoring
  • Journey & Experience Mapping
  • Relationship Monitoring
  • Retention & Lifetime Value
  • Maturity Modeling
  • CX Transformation
  • Guest Satisfaction

Focused on Market Understanding

Give your customers what they really want

  • Ad/Copy/Message Testing
  • Brand Positioning & Tracking
  • Attitude & Usage Mapping
  • Concept Development & Testing
  • Market Segment Mapping
  • Product Testing/Home Use Testing
  • Product Configuration & Pricing
  • Campaign Measurement
  • Product Evaluation
  • Product Optimization
  • Shopper Insights
  • Market Sizing
  • Social Listening
  • Youth Trends

Focused on Smart Strategy

Take your brand in the right direction

  • Competitive Intelligence
  • Innovation
  • Brand
  • Expert & Lead User Research
  • Market Intelligence Mapping
  • Trends & Ideation
  • Marketplace Analytics
  • Cultural Impact
  • Thought Leadership

Focused on Data & Analytics

Make your data work harder for you

  • Improving Reach & Effectiveness
  • Monetizing Your Data
  • Reaching Special Audiences
  • Data Services
  • Data Strategy
  • Market Mix Modeling
  • Attribution Modeling
  • Digital Transformation
  • Data Management
  • Text/Sentiment Analytics
  • Choice Based Models
  • Max Diff
  • TURF
  • Bayesian Driver Analysis
  • Segmentation

Have questions?

Contact us to learn more.