ENGINE quickly deployed a 3-day online community, via ENGINE’s Digital Hives, to engage over 200 potential prospects to get their feedback on the product and the pricing. We were able to hone in on prospect characteristics. Based on what we learned in this quali-quant phase, we developed an efficient online survey to size the target and identify purchase drivers/barriers.
In this case, we used a DIY tool to speed up the process. Leveraging the DIY tool on the supplier side allowed us to meet the timing and budget requirements. With our team leveraging these DIY tools, we were able to provide incremental value through our expertise and experience, guiding the client on the most efficient way to get at the learnings they needed to make critical business decisions on the table.