ENGINE tested 6 new concepts that were designed to make their technology more accessible to families with small children. ENGINE’s Agile solution included a Max Diff brand prioritization exercise that was designed to measure the degree to which the new product concepts were more or less credible, relevant, and appealing, when it came from their brand, other brands, or partnerships between brands.
The results of the survey indicated that for our client to credibly introduce the new products to market, they would need to partner with a well-known and reputable brand in the ‘family’ category. Our research also indicated that both brands brought unique strengths to a brand partnership and the perception of the products concepts that neither brand could bring individually. Based on this research, our client signed a formal letter of intent with their partner to explore and jointly develop new, co-branded products for families with small children.Contact us to learn more