Supporting New Product Development


Aramark has an established presence in the uniform rental and services industry, growing through recent acquisition.

As a market leader, Aramark recognizes that considerable industry change (new entrants, M&A) and rising customer expectations are challenging larger organizations like theirs to move at the pace of smaller competitors.

As a result, Aramark seeks to drive innovation with the flexibility to execute on their strategic goals with a comprehensive set of research tools.


Engaging a hybrid approach, we developed a standard toolkit for supporting new product development.

We combined:

  • ENGINE’s Expert Network for industry guidance and business context
  • CARAVAN for quick understanding of business decision-maker preferences
  • Digital Hives for end-user concept validation
  • Best-in-class analysis by ENGINE’s strategy experts.

With a solid understanding of business, society, and technology trends, ENGINE provided a clear view of the market landscape, the moves its competitors were making and where whitespace was available for Aramark to invest in new areas.

The divisions between life at work and at home are beginning to diminish. Consumers expect high quality, style and comfort in all aspects of their lives. ENGINE helped Aramark identify an opportunity to apply these learnings to their uniform business.


Aramark launched a new performance apparel line designed for the modern worker, providing a high-performance uniform line inspired by the athleisure wear popular with today’s consumers.

We were able to get out in the market with a new Flexfit product line ahead of the competition. This was incredible! We were able to do this by starting with a market landscape and customer insights from your team.

– Aramark Uniform Client