Our client, a market leader in providing products and services for employees and the sites in which they work, was facing considerable industry change (new entrants, M&A) and rising customer expectations. Smaller, new entrants were challenging the larger, industry leaders with new innovative products and diversified, self-serve opportunities.
To fuel innovation efforts and support the strategic goal of organic growth, our client revamped their innovation processes and established a data-driven toolkit to investigate and prioritize new opportunities as well as monitor and optimize the implementation of new products and services.
In collaboration with the client, we developed a hybrid approach that offers access to the right information sources for trends and competitive intel, digital tools to learn about needs and requirements, and proven decision-making models to optimize success.
We combined ENGINE’S:
This comprehensive intelligence has been instrumental in understanding the evolving needs and requirements of buyers as they have found creative ways to conduct business in a touchless environment; relying on fewer suppliers capable of offering a broader portfolio to meet their needs.
The overall approach has allowed our client to surface a wealth of opportunities, evaluate them on an ongoing basis, build business cases for investment and monitor the implementation of new offers.