ENGINE is now Big Village! Adtech, media, insights and creative — all under one roof. Visit big-village.com to learn more. *full website experience coming in September

Agile Innovation to Drive Growth

Driving organic growth can be especially challenging when historic progress has largely been realized through acquisition. A solid process and fact-based toolkit can be incredibly valuable when identifying and vetting as well as choosing and monitoring organic growth investments.   

WORK WITH US

Challenge

Our client, a market leader in providing products and services for employees and the sites in which they work, was facing considerable industry change (new entrants, M&A) and rising customer expectations. Smaller, new entrants were challenging the larger, industry leaders with new innovative products and diversified, self-serve opportunities.

To fuel innovation efforts and support the strategic goal of organic growth, our client revamped their innovation processes and established a data-driven toolkit to investigate and prioritize new opportunities as well as monitor and optimize the implementation of new products and services.

 

Group of uniformed workers in an industrial environment

Solution

In collaboration with the client, we developed a hybrid approach that offers access to the right information sources for trends and competitive intel, digital tools to learn about needs and requirements, and proven decision-making models to optimize success.

We combined ENGINE’S:

  • Accelerated Intelligence to identify industry trends and patterns
  • Expert Network for business context, and competitive intelligence
  • CARAVAN for quick understanding of business decision-maker preferences
  • Digital Hives for end-user concept validation
  • Best-in-class analysis by strategy experts

This comprehensive intelligence has been instrumental in understanding the evolving needs and requirements of buyers as they have found creative ways to conduct business in a touchless environment; relying on fewer suppliers capable of offering a broader portfolio to meet their needs.

The overall approach has allowed our client to surface a wealth of opportunities, evaluate them on an ongoing basis, build business cases for investment and monitor the implementation of new offers.

Impact

Our client modernized one of its core product lines to better meet the needs and requirements of employees increasing the client’s ability to effectively compete with new entrants. Today, this offer energizes the product line, offers substantial revenue contribution, and has led to an increase in product line share of business.  

Contact us to learn more