san pellegrino

Unleashing the inner foodie

CHALLENGE

Make San Pellegrino relevant amongst foodies in the United States.

SOLUTION

ENGINE Insights’ data unveiled where San Pellegrino’s prospective audience was spending their time and who they were following.

With this in mind, ENGINE Agency team created an array of branded content—from banner ads and recipe micro-sites, to gifs and social posts. We teamed up with celebrity chefs to create YouTube videos with San Pellegrino branded content.

IMPACT

The campaign quickly gained:

7x

The average engagement rate.

340k+

Impressions.

150K+

Views.

media

coverage

By the Hollywood Reporter, Entertainment Tonight, and more.