ENGINE’s client, Change Healthcare, aimed to develop thought leadership that would drive demand for its APIs. Change Healthcare engaged ENGINE to uncover compelling insights around API adoption, usage, value and decision-making across the healthcare industry.
ENGINE gathered perspectives from healthcare providers, payers, and healthcare technology companies via an online survey of 400 executives, managers, and technology developers. We also conducted follow-up phone interviews with 8 survey participants to gain deeper insights and quotable stories.
We collaborated with Change Healthcare to design the survey and the follow-up questions to ensure the results would be of interest to the target audience. After executing the research, we presented the results, highlighting key takeaways Change Healthcare could leverage in its thought leadership efforts.