Our data revealed:
1. Millennials shared two key beliefs: a) It’s important to be part of something bigger, and b) It takes commitment to achieve a goal
2. The top LA neighborhoods for current and prospective LA Clipper fans
We created the “It Takes Everything” campaign, rebranding the meaning of being an LA Clippers fan from supporting a team to being part of something bigger.
Using our location data, we segmented the market, focusing distribution efforts in hyper-local areas.
We created content, distributing it across ticket-selling machines, as well as highly visual platforms like Snapchat and niche social communities like Quora. Finally, we used our data to determine which retail locations our audience shopped in and when. With this, we exposed them to the right content and message, in the right place, at the right time.
In ticket revenue.
In game-day ticket sales.
In overall ticket transactions.