The bank partnered with ENGINE to conduct three phases of insights research, all aimed at informing a go-to-market strategy for the product.
ENGINE conducted an online survey to validate sentiments toward the product/ features and identify product enthusiasts. We also implemented a Digital Hive to better understand the preferences / needs / lifestyles of product enthusiasts and test potential messaging, as well as data enhance to connect beliefs and behaviors by confirming how and where enthusiast behave-a-likes engage online. Moving beyond insights to delivery, ENGINE was able to support broader needs, including media optimization strategies that follow product and message optimization.
Further insights included: