Essentially tasking ENGINE with Engineering a word-of-mouth recommendation campaign.
1) Television streamers are tired big data and bad algorithmic recommendations, and;
2) Television streamers’ favorite shows are generally those recommended by their peers
It’s a smart ploy, positioning one of Netflix’s biggest (albeit flawed) strengths as a weakness, as a means to differentiate HBO.
FAST COMPANY
who announced that, moving forward, they would use real humans to curate their recommendations
HBO launches ‘Recommended by Humans’ tool to help you escape algorithm nightmares.
The Verge
HBO Launches ‘Recommended by Humans’ Streaming Site in Dig at Netflix.
Variety
Actual Humans are HBO’s Newest Recommendation.
AdAge
HBO’s ‘Recommended by Humans’ Tool Enlists Real People, Not Robots, To Tell You What to Watch.
Decider