Veeva: Thought Leadership

ENGINE conducts original research, generating compelling insights and presenting them in a visually engaging White Paper & Webinar.

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Thought Leadership

Objectives

ENGINE’s client, Veeva, produced an annual trends report for each of three main product offerings. The reports were adequate, but the findings and their presentation were “vanilla.” Veeva engaged ENGINE to develop a trends whitepaper for its quality management software offering.  The goal was for ENGINE to conduct original research that would generate compelling insights and to present those insights in a visually engaging format.

Methodology

ENGINE gathered perspectives from Veeva’s target market via an online survey of 260 quality professionals and follow-up phone interviews with 12 survey participants. We collaborated with Veeva to design the survey and the follow-up questions to explore the current state of quality management, quality professionals’ challenges, and how professionals are dealing with their challenges. After executing the research, we presented the results to Veeva, including our thoughts on how to focus the whitepaper. With Veeva’s input ENGINE wrote the whitepaper to focus on the key story and our graphic designers made it shine.

OUTCOME

 

The combination of research approaches enabled us to present professionals’ challenges and solutions in their own words to help the reader see themselves in the work, while basing our story on quantitative data.

Veeva and ENGINE disseminated the whitepaper through social media and other channels. Veeva and ENGINE co-presented our results in a webinar hosted by industry publication Quality Digest. As of this writing, ENGINE and Veeva are kicking off another thought leadership initiative.

 

View the Whitepaper

 

 

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