ENGINE’s client, Veeva, produced an annual trends report for each of three main product offerings. The reports were adequate, but the findings and their presentation were “vanilla.” Veeva engaged ENGINE to develop a trends whitepaper for its quality management software offering. The goal was for ENGINE to conduct original research that would generate compelling insights and to present those insights in a visually engaging format.
ENGINE gathered perspectives from Veeva’s target market via an online survey of 260 quality professionals and follow-up phone interviews with 12 survey participants. We collaborated with Veeva to design the survey and the follow-up questions to explore the current state of quality management, quality professionals’ challenges, and how professionals are dealing with their challenges. After executing the research, we presented the results to Veeva, including our thoughts on how to focus the whitepaper. With Veeva’s input ENGINE wrote the whitepaper to focus on the key story and our graphic designers made it shine.