They needed to understand if the redesigned package would resonate with target audiences, as well as the extent to which it might impact perceptions of the brand overall and/or drive changes in usage over the current design.
ENGINE conducted an online survey through our CARAVAN® Plus framework among the client’s core demographic of grocery shoppers 25-64 years of age.
The study employed a sequential monadic approach. We collected background information around current usage/preferences and then moved on to answer specific questions around the package design they evaluated. This sequence of questions included a highlighter tool so the respondent could select specifics of the packaging that they liked and disliked.
Among the key findings were: