Concept Testing


As the world and consumers are constantly changing, it’s more important than ever to keep up with the pace of change when it comes to developing new products or services.

Brands need to be able to test and refine products and concepts in an iterative way to make important business decisions in a timely manner, all within budget, of course.  

ENGINE’s Concept Testing provides a quick, cost-effective way to gauge consumer reactions to your concepts. What often takes weeks can be done in as little as three days. 

Tried-and-True Concept Testing 

ENGINE’s years of research expertise provides a tried-and-true research methodology for concept testing. We provide all of the standard concept rating metrics, including purchase interest, likeability, brand fit, uniqueness, with the option for you to add additional metrics relevant to your concept. We also provide the ability to customize your category screening questions, to make sure we’re delivering your concept test to the right audience. 

Click here to see an example of what your concept test survey could look like! 

Find the Right Concept Testing Solution for You


Our concept testing solution is made to fit your needs, and your budget. With 3 tiers of concept testing available, you can choose the option that is right for you.


Included in all tiers: 

  • Sequential monadic or monadic design  
  • n=200 per concept minimum  
  • 4 custom screening and / or profiling questions 
  • Expertly designed evaluation questions
    • Customizable metrics
    • Priced and Unpriced modules
  • Standardized demographics 

Tier 1: Gen Pop Sample

    • Broad Consumer Population
    • As little as 3 business days
    • Dashboard and data tables
    • Starting at $4,000

Tier 2: Targeted Sample

    • Custom Sample
    • As little as 7 business days
    • Executive Summary Report
    • Starting at $12,000*
* Assumes consumer sample of 50% incidence or higher and no more than 3 concepts

Tier 3:

    • All elements customizable
    • Starting at $36,000

The ENGINE Difference


No matter where you are in the process, or what your needs are, ENGINE meets you where you are – this is not a “one size fits all” solution. We combine an automated solution with your customized inputs and our expertise to provide reliable guidance and recommendations. 

Ready to get started?