We leverage authoritative published content, expert insight, quick consumer surveys, and social media to address client information objectives across a wide array of topic areas, including:
Consumer and Customer Insights: trends, lifestyles, values, demographics, preferences, cultural drivers.
Markets: enter new markets, understand competitive landscapes, anticipate market trends.
Companies: evaluate acquisition targets, size up potential partners, understand competitor strategies.
Trends: gauge impacts, anticipate future directions, innovation ahead of competitors, move early and fast with less risk.
Media Audits: direct and influence the narrative consumers are writing about an individual or set of brands.
Suppliers: identify suppliers of materials, components, products and services for new product development, alternatives for procurement, and back-ups for manufacturing. In addition, we can acquire product samples.
Quick turnaround answers to your day-to-day business, market, supplier, technical and intellectual property questions
Monitoring of mission-critical topics and issues, updated on a weekly, monthly or quarterly basis (e.g., competitor activity, technology advancements, regulatory issues, industry newsletters, etc.)
Expert Interviews on market dynamics, sizing support, trends insights, test product concepts & feasibility, understand retailers, distributors, and resellers
Project-based in-depth research to support strategic decision-making by combining secondary, primary and expert-based research (e.g., market assessments, market landscape studies, technology assessments, etc.)
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