Digital Transformation

Digital Transformation in Retail & eCommerce

Nine-In-Ten Transformation Efforts Fail.

 

Learn How to Be the One That Succeeds.

 

The stakes are high, and if organizations do not transform, survival is questionable. Yet, with so few successfully completing digital transformation efforts, determining the path forward can seem like a flip of the coin.

ENGINE’s Nicole Garberg, Head of Customer Experience, sat down with one of Expert ENGINE’s panelists, Michael Brown, to discuss the importance of incorporating the voice of your customers and employees in designing and executing a successful transformation. Listen as Michael and Nicole discuss the reasons many digital transformations fail, get tips to stack the deck in your favor and hear how many big brands have gotten it so right and so wrong.

Fill out the form to the right to watch Nicole and Michael’s interview, and find out what your company needs to keep in mind as they go through their digital transformation.


Topics include:

  • 7:14 – Maturity curve in digital – what your organization can reasonably achieve based on where you are today
  • 10:24 – How a big box brand ignored customer input and paid the price
  • 18:51 – Personalization is a massive undertaking – what organizations need to deliver meaningful, directed content
  • 26:40 – Why brands fail
  • 33:46 – Hearing the customer voice and putting it into your process
  • 39:45 – Closing thoughts, tips and red flags