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Idea Testing

ENGINE’s Idea Testing allows companies a quick, cost-effective way to
prioritize ideas from a consumer lens that minimizes the disruption of
product development timelines and budgets.

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It’s easy to come up with a lot of new product ideas during ideation and internal brainstorms. It’s harder to prioritize ideas within rapid product development timelines and limited budgets.


As a result, many companies look to knowledge they already have at the expense of consumer input, to prioritize ideas, increasing the chance of failure from the very beginning of product development.

ENGINE’s Idea Testing allows companies a quick, cost-effective way to prioritize ideas from a consumer lens that minimizes the disruption of product development timelines and budgets.

Tried-and-True Idea Testing

ENGINE’s idea testing is a combined System 1 and System 2 research methodology that delivers the prioritization you need to make quick decisions. We examine intuitive associations for idea comprehension combined with idea preference and provide the most important metrics for diagnostic purposes: liking, relevance, brand fit, uniqueness, believability and excitement.

Together, these features allow clients to understand which ideas should advance, which need more work, or which should be paused. We also provide the ability to customize your category screening questions, to make sure we’re delivering your idea test to the right audience.

Find the Right Idea Testing Solution for You

 

Our idea testing solution is made to fit your needs, and your budget. With 3 tiers of name testing available, you can choose the option that is right for you.

 

Included in all tiers: 

  • Sequential monadic or monadic design   
  • n=200 per name minimum   
  • 4 custom screening and / or profiling questions  
  • Expertly designed evaluation questions 
  • Standardized demographics  

Tier 1: Gen Pop Sample

    • Broad Consumer Population 
    • As little as 3 business days 
    • Dashboard and data tables 
    • Starting at $4,000 

Tier 2: Targeted Sample

    • Custom Sample 
    • As little as 7 business days 
    • Executive Summary Report 
    • Starting at $12,000* 
* Assumes consumer sample of 50% incidence or higher and no more than 3 concepts

Tier 3:

    • All elements customizable
    • Starting at $36,000

The ENGINE Difference

 

No matter where you are in the process, or what your needs are, ENGINE meets you where you are – this is not a “one size fits all” solution. We combine an automated solution with your customized inputs and our expertise to provide reliable guidance and recommendations. Our suite of product development solutions allows companies to understand exactly what they need to know, when they need to know it.

Ready to get started?