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Name Testing

Big Village Name Testing provides a quick, cost-effective way to gauge consumer reactions to your new product names. What can take weeks can be done in as little as three days.

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When you’re trying to decide on a name for your new product or service, it’s important to be able to test and refine naming options in an iterative way, within a timely manner.


Big Village Name Testing provides a quick, cost-effective way to gauge consumer reactions to your new product names. What can take weeks can be done in as little as three days.

Tried-and-True Name Testing

Big Village’s years of research expertise provides a tried-and-true research methodology for name testing. We provide all of the standard name rating metrics, including purchase interest, appeal, fit, trustworthiness, relevance, and ease of pronunciation. We also provide the ability to customize your category screening questions, to make sure we’re delivering your name test to the right audience.

Click here to see an example of what your name test survey could look like!

Find the Right Name Testing Solution for You

 

Our name testing solution is made to fit your needs, and your budget. With 3 tiers of name testing available, you can choose the option that is right for you.

 

Included in all tiers: 

  • Sequential monadic or monadic design   
  • n=200 per name minimum   
  • 4 custom screening and / or profiling questions  
  • Expertly designed evaluation questions 
  • Standardized demographics  

Tier 1: Gen Pop Sample

    • Broad Consumer Population 
    • As little as 3 business days 
    • Dashboard and data tables 
    • Starting at $4,000 

Tier 2: Targeted Sample

    • Custom Sample 
    • As little as 7 business days 
    • Executive Summary Report 
    • Starting at $12,000* 
* Assumes consumer sample of 50% incidence or higher and no more than 3 concepts

Tier 3:

    • All elements customizable
    • Starting at $36,000

The Big Village Difference

 

No matter where you are in the process, or what your needs are, Big Village meets you where you are – this is not a “one size fits all” solution. We combine an automated solution with your customized inputs and our expertise to provide reliable guidance and recommendations. 

Ready to get started?