ENGINE’s Name Testing provides a quick, cost-effective way to gauge consumer reactions to your new product names. What can take weeks can be done in as little as three days.
ENGINE’s years of research expertise provides a tried-and-true research methodology for name testing. We provide all of the standard name rating metrics, including purchase interest, appeal, fit, trustworthiness, relevance, and ease of pronunciation. We also provide the ability to customize your category screening questions, to make sure we’re delivering your name test to the right audience.
Click here to see an example of what your name test survey could look like!
Included in all tiers:
Tier 1: Gen Pop Sample
Tier 2: Targeted Sample
Tier 3:
No matter where you are in the process, or what your needs are, ENGINE meets you where you are – this is not a “one size fits all” solution. We combine an automated solution with your customized inputs and our expertise to provide reliable guidance and recommendations.