Product Innovation
New products and services can fuel growth. Make the wrong moves in your innovation pipeline and you may set the brand back years—make the right moves and you could send your brand to the Moon.
CONTACT US TODAYIncluding feedback loops into your innovation workflows can help increase the chance your next new product excites consumers and has the staying power to elevate your brand.
ENGINE designs custom solutions leveraging best-in-class insights tools to effectively include feedback loops into your innovation process, without slowing down your aggressive timelines. We cover the full spectrum of innovation solutions, including pricing testing, product testing, iHuts, and more.
Success Factors
Make consumer and market feedback a part of the process, not a nice to have.
Consider the customer experience with every innovation.
Effective audience targeting and messaging is as important as developing a great new product – success only happens if consumers know about, try and buy your product.
ENGINE Helps Launch Winning Products
- Identify emerging trends and white space through secondary analysis and expert interviews
- Prioritize winning concepts and why they will win through rich qual-quant research which takes us into the homes, hearts, and minds of consumers to uncover the thin threads that resonate
- Identify the triggers and barriers to purchase through deep dives into how consumers engage with the category and adjacent categories
- Assess the effectiveness of marketing across channels
- Establish the optimal price for a new product
- Identify which messages will breakthrough
- Isolate the key target audience for new products, including segmentation, persona development, and creating custom, addressable audiences which can be leveraged across DMPs
ENGINE’s Solutions
Learn more about ENGINE’s tools to help you with your new product or service innovation:
