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The Pulse of the American Consumer

The Pulse of the American Consumer

Big Village keeps you up to date via “The Pulse of the American Consumer” with weekly CARAVAN® Omnibus Surveys focused on continued insight into consumer sentiment for businesses across all industries.

The Big Village CARAVAN Omnibus Surveys are agile solutions providing actionable data quickly and cost-effectively, uncovering the insights you need to succeed.

Looking for more information or the complete CARAVAN survey findings?


Online CARAVAN® omnibus surveys are conducted among approximately 1,000 adults selected from opt-in panels. The results are weighted to U.S. Census data to be demographically representative.


Public Opinion Polling

Big Village’s Public Opinion Polling data is collected three times a week using Big Village’s Online CARAVAN® omnibus survey.

See Public Opinion Polling


The Best Streaming Service

Netflix is still the leader when it comes to how consumers rate streaming services (with Amazon Prime is not far behind).

See 2022 Issue 26

Shopping for Pets

52% of pet owners typically purchase food/supplies for their pets at Walmart.

See 2022 Issue 25

Public Health and Politics


See 2022 Issue 24

Visit our news page to read more issues of The Pulse of the American Consumer.


Get More of The Pulse


At Big Village, we have the real-time pulse of the consumer, today, and always. Throughout 2022, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.