What We Do
The Pillars of Our Practice
DRIVE GROWTH THROUGH CUSTOMER CENTRICITY.
We explore the intentions behind your customers behavior, uncovering not just the ‘what’ but the ‘why’. We go beyond research to deliver integrated expertise and products that help you fine tune your data strategies, drive bottom line growth, and differentiate in today’s marketplace.
We proudly support clients’ Insights needs with our agile tools, CX research, journey mapping, branding, concept testing, product testing, innovation, strategy, data & analytics, and digital qualitative and communities. We have expertise is specific markets such as B2B and younger generations.
FIND OUT MORE ABOUT WHAT WE DO.
AGILE | B2B | CX | DIGITAL AUDIENCES
agile
THIS SOLVES
Agile @ ENGINE takes complex issues and breaks them down into bite-sized chunks. We leverage our unique combination of qualitative, quantitative, secondary and analytic tools, combined with industry expertise to provide our clients with insights they can use quickly. Our Agile @ ENGINE approach is designed for flexibility, allowing for new questions to arise during the project, with the most relevant methodology applied in the moment to address emerging questions. ENGINE’S experienced project leaders and industry experts guide our clients through a quick paced, results focused agile project. Focusing on the most pressing questions and building on insights over time, our clients gain the understanding they need to win in the market, fast.
THE ENGINE APPROACH
At the heart of Agile @ ENGINE are short, iterative sprints where our team collaborates closely with our clients to prioritize the questions to answer. Our experts determine the most effective tools and techniques to answer the question quickly. ENGINE summarizes the learnings, collaborates with clients’ on the new questions arising from new insights and designs the next sprint, drawing on a unique combination of qual, quant and analytic tools. We fit-for-purpose the most effective approach to address the highest priority business questions. We integrate all the insights obtained to provide a comprehensive understanding of the issues.
HOW AND FOR WHOM
Agile @ ENGINE can be applied to almost any business issue, including brand health, communication testing, market identification, innovation and customer experience. Agile @ ENGINE leverages the full suite of ENGINE’s capabilities.
Agile Products
Omnibus surveys to quickly capture and visualize insights from thousands of people around the globe.
Online communities that tap into the emotional insights needed for authentic customer relationships and organic brand growth.
Macro trends, consumer insights, and industry expertise—all in one spot—to help you better forecast and build a company strategy.
Reach the right person at the right time more effectively than traditional programmatic audience targeting tactics by marrying survey research with digital behavior.
An insights and strategy agency that builds culturally relevant brands by studying trendsetting young consumers.
Business-to-business service connecting business, technical and legal professionals to over 10,000 rigorously screened peer-recommended experts in over 30,000 areas.
B2B
ENGINE helps B2B organizations seeking to create sustainable growth as they proactively develop strategies to: 1) enter new markets, 2) innovate through products/services/processes and, 3) establish customer experience (CX) as a differentiator to grow existing customer relationships.
- Expansion into other markets is risky. How do you size the space and effectively assess the risk?
- Disruption comes out of left field. What are the ways to foresee change and seize opportunities?
- Customer expectations keep increasing. How do you anticipate your customers’ next step in their journey?
B2B @ ENGINE helps you navigate these challenges.
We bring together industry expertise, blended research methods, and proven business frameworks that increase success rates and decrease risk in the pursuit of sustainable growth.
We address your critical business challenges by starting with the right mix of information sources, whether that be accessing B2B experts, authoritative published materials, and/or conducting primary research in new and innovative ways.
We then apply technologies, analytics, and proven decision-making models to provide you with vetted options.
B2B @ ENGINE helps you:
- Enter new or other markets, size a market, understand competitive strategy
- Innovate through white space, combat or create disruption, leapfrog the competition
- Differentiate with customer experience (CX) to grow and enhance existing customer relationships
CX
ENGINE believes you can use CX as an offensive weapon. Brands are increasingly using customer experience to differentiate and drive business performance, but often focus on chasing metrics rather than focusing on business outcomes. By combining performance measurement, behavioral data and predictive analytics, ENGINE’S Outcomes360:CX reveals the specific levers that will drive customer acquisition and retention and maximize lifetime value.
Our services include CX program creation and management, CX transformation consultation, journey mapping and analytics, predictive analytics & prescriptive actions.
CUSTOMER EXPERIENCE (CX)
MEASUREMENT & MANAGEMENT
Successful brands are intentional about impacting behavioral outcomes. Outcomes360:CX is more than a measurement program, and more than a customer experience tracking program. It’s a complete perspective of the competitive landscape, the drivers of brand selection and loyalty and an understanding of customers’ digital and offline behavioral patterns that drive successful customer experience. By allowing us to understand not just what the customer does, but also why they do it, we are able to better predict what they will do next, how the experience will transform, and prescribe the best actions to improve business outcomes.
CX TRANSFORMATION
CONSULTING PRACTICE
When you proactively manage the customer experience across your enterprise to impact business outcomes, you are driving toward superior performance. To create your system for sustainable organizational change, a structured step by step approach toward CX centricity that aligns and engages your organization to deliver meaningful experiences is required. Your approach must consider your brand’s CX Maturity, which is the ability to proactively design, implement, manage, and continuously enhance the customer experience in ways that will impact business outcomes.
Our CX program evaluation, consulting and recommendations are based on ENGINE’s CX maturity model to ensure your CX program continues to improve, including early ”wins”.
CUSTOMER JOURNEY MAPPING & ANALYTICS
ENGINE sees Customer Journey Mapping and Analytics as the process of uncovering what customers feel, think, and do at each step of their interaction with a brand…from initial exposure to termination…and identifies pain points and opportunities to improve or redesign those interactions. Those opportunities are quickly prioritized by overlaying the volume of customers working their way through each step and the associated costs to best determine where investment will impact customers the most.
PREDICTIVE ANALYTICS &
PRESCRIPTIVE ACTIONS
In a complex world, ENGINE makes decision-making simple. Use our powerful prediction engine to inform scenario planning and quantify the impact of your business decisions before you make them, so you can invest your time and money in the things that matter.
Digital
Audiences
This Solves
If you’re like most of the marketing and agency leaders we speak with, you’ve been struggling with how to reach your target audience effectively and efficiently. Budgets continue to tighten, forcing marketers to do more with less. At the same time, behaviors have become increasingly fragmented.
Modern digital marketing tactics promise to help business leaders address these age old challenges once and for all. But these solutions frequently fall short of expectation, often failing to deliver the access they purport to provide. Significant portions of advertising budgets are thus wasted on eyeballs the advertiser never intended to target.
In our experience, the problem starts with the tactics that data providers rely on to build these audiences. Most are built on the assumption that behaviors imply intent. Audience membership (i.e. preferences, intentions, attitudes, etc.) is thus determined exclusively by subjective judgement of behavior and digital consumption. In other words, what people do entirely determines how they are classified. While such judgements are sometimes correct, they are often not.
The Engine Approach
At ENGINE, we’ve developed a better way. Rather than making subjective assumptions about what specific behaviors suggest about a consumer’s preferences or intentions, we leave it to the consumer to express intent and then we go find the behaviors that best represent it. We start with a small sample of consumers who express the attitude or intention that we are ultimately attempting to target and use machine learning to identify the behaviors that best signify that attitude or intention. This resulting ‘recipe’ of behaviors is then used to classify consumers in the digital ecosystem into a given audience.
HOW AND FOR WHOM
Our high performing audiences can be accessed in many of the leading DMP’s through our partnership with Clickagy. Or, if the audience you need isn’t already built, we can develop one on a custom basis in usuallless than 2 weeks.
Business Questions
We Solve
HELP ME RE-THINK MY BUSINESS
- How do I transform my business?
- What does my market look like?
- What competitive threats do I need to address?
- Where should I focus for growth?
- How do I drive Innovation?
- How do I structure my data architecture & strategies?
- How do my customers, and potential customers, feel?
HELP ME SELL MORE
- How do I acquire more customers?
- How do I grow my market share? Share of wallet?
- Can I increase the lifetime value of my customers?
- How do I optimize my creative?
- How do I reach specific audiences?
- Help me better understand younger consumers and their cultural impact.
HELP ME MAKE BETTER DECISIONS
- I need more business intelligence
- Help me with market research
- Help me with customer research
- Help me with data strategies and optimization
- Help me with future forecasting
- What is the ideal analysis to apply to my business questions?
INSIGHTS CAPABILITIES
FOCUSED ON CUSTOMERS
- Acquisition
- Competitive Assessment
- Transactional Monitoring
- Journey & Experience Mapping
- Relationship Monitoring
- Retention & Lifetime Value
- Maturity Modeling
- CX Transformation
- Guest Satisfaction
FOCUSED ON MARKET UNDERSTANDING
- Ad/Copy/Message Testing
- Brand Positioning & Tracking
- Attitude & Usage Mapping
- Concept Development & Testing
- Market Segment Mapping
- Product Testing/Home Use Testing
- Product Configuration & Pricing
- Product Evaluation
- Product Optimization
- Shopper Insights
- Market Sizing
- Social Listening
- Youth Trends
FOCUSED ON SMART STRATEGY
- Competitive Intelligence
- Innovation
- Brand
- Expert & Lead User Research
- Market Intelligence Mapping
- Trends & Ideation
- Marketplace Analytics
- Cultural Impact
- Thought Leadership
FOCUSED ON DATA & ANALYTICS
- Improving Reach & Effectiveness
- Monetizing your Data
- Reaching Special Audiences
- Data Services
- Data Strategy
- Market Mix Modeling
- Attribution Modeling
- Digital Transformation
- Data Management
- Text/Sentiment Analytics
- Choice Based Models
- Max Diff
- TURF
- Bayesian Driver Analysis
- Segmentation