At ENGINE, we explore the intentions behind customer behavior, uncovering not just the “what” but the “why”. We go beyond research to deliver integrated expertise and products that fine tune your data strategies, drive bottom line growth, and differentiate in today’s marketplace.
We proudly support clients’ Insights needs with our agile tools, optimizing the customer experience, journey mapping, building & strengthening brands, concept testing, segmentation, product testing, innovation, path to purchase, strategy, data & analytics, digital qualitative, online communities, audience creation & targeting, B2B research, youth research, and more.
Find out more about what we do.
Insights Capabilities
Whether you’re focused on marketing understanding, smart strategy, or data & analytics, ENGINE has the solution you need.
>> Learn more about our insights capabilities
Business Questions We Solve
Whether you’re looking to rethink your business, sell more, or make better decisions, ENGINE can help you answer your critical business questions.
>> Find out what business questions we can help you solve
Agile Research
Let’s face it: we all are looking for a way to get insights costs lower, get results faster and avoid the dreaded DIY gloom. When you need DIY timing and pricing but can’t risk going it alone, is there really an option? ENGINE’s Agile toolkit helps companies achieve their goals and add value without settling for the DIY “good enough.” We believe it’s possible to work with a partner, with the speed of a DIY solution, to create exceptional value for your business without breaking your budget.
Audience Segmentation & Targeting
Every successful business is built on a strong audience strategy – the road map for who the business will focus on, how they will position the brand with them, and where they will reach them to maximize growth. ENGINE builds audience strategy from the ground up. We start with the core need your product and surface is focused on resolving or addressing, focusing on understanding who in the market exhibits that need (and who doesn’t). We then layer in propensity to act, looking specifically for audiences who exhibit some propensity to act on this need (because not all do). Our goal throughout is to understand who these people are, what makes them tick, and where to find them.
Optimizing the Customer Experience
CX and loyalty in insights and market research began as transactional and relationship tracking studies, but it is no longer enough to capture the voice of the customer in just one medium at a point in time. CX as a discipline has evolved and greatly expanded. ENGINE’s CX philosophy and approach has evolved to equip our partners with the insights they need to advance their business objectives and meet goals in the changing market. CX at ENGINE is a consultative approach that applies the voice of the customer and the critical importance of CX to each unique business question, problem and goal to provide a situation specific customized solution.
Product Innovation
New products and services can fuel growth. Make the wrong moves in your innovation pipeline and you may set the brand back years—make the right moves and you could send your brand to the Moon. ENGINE designs custom solutions leveraging best-in-class insights tools to effectively include feedback loops into your innovation process, without slowing down your aggressive timelines. We cover the full spectrum of innovation solutions, including pricing testing, product testing, iHuts, and more.
Business to Business Strategy
Growth in any environment can be challenging, especially in business-to-business situations. Successful growth strategies identify and solve for the factors and influences that will enable or inhibit success. ENGINE removes speculation, guesswork, and emotion from the process by helping B2B professionals identify and evaluate the merits of opportunities to create sustainable growth. ENGINE helps B2B organizations seeking to create sustainable growth as they proactively develop strategies to:
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- enter new markets
- innovate through products/services/processes
- establish customer experience (CX) as a differentiator to grow existing customer relationships
Campaign Measurement
ENGINE recognizes the challenges marketers face with improving marketing ROI, tying marketing investments to sales is challenging in multi-channel world. Our portfolio of measurement solutions, including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing (AKA ‘Brand Lift’) is designed to help marketers quantify what they are getting for their investments and leverage these insights to plan better campaigns in the future.