What We Do

This Solves

Agile @ ENGINE takes complex issues and breaks them down into bite-sized chunks. We leverage our unique combination of qualitative, quantitative, secondary and analytic tools, combined with industry expertise to provide our clients with insights they can use quickly. Our Agile @ ENGINE approach is designed for flexibility, allowing for new questions to arise during the project, with the most relevant methodology applied in the moment to address emerging questions. ENGINE’S experienced project leaders and industry experts guide our clients through a quick paced, results focused agile project. Focusing on the most pressing questions and building on insights over time, our clients gain the understanding they need to win in the market, fast.

The ENGINE Approach

At the heart of Agile @ ENGINE are short, iterative sprints where our team collaborates closely with our clients to prioritize the questions to answer. Our experts determine the most effective tools and techniques to answer the question quickly. ENGINE summarizes the learnings, collaborates with clients’ on the new questions arising from new insights and designs the next sprint, drawing on a unique combination of qual, quant and analytic tools. We fit-for-purpose the most effective approach to address the highest priority business questions. We integrate all the insights obtained to provide a comprehensive understanding of the issues.

How & For Whom

Agile @ ENGINE can be applied to almost any business issue, including brand health, communication testing, market identification, innovation and customer experience. Agile @ ENGINE leverages the full suite of ENGINE’s capabilities.

Download our Agile guide, “Best Practices for Obtaining Consumer Insights Faster,” to ensure you have the voice of the customer at the right time, with relevant insights to inform business decisions.

ENGINE believes you can use CX as an offensive weapon. Brands are increasingly using customer experience to differentiate and drive business performance, but often focus on chasing metrics rather than achieving business outcomes.

We help organizations return focus to business outcomes. Our holistic approach combines your customers’ and employees’ voices with performance measurement, behavioral data and predictive analytics to reveal the specific levers that drive customer acquisition, facilitate retention and maximize customer lifetime value.

Want to know where you organization falls in terms of its CX maturity? Take our CX Maturity Assessment to find out!

Customer Experience (CX) Measurement & Management

Successful brands are intentional about impacting behavioral outcomes. Outcomes360:CX goes beyond typical market research measurement programs and traditional consulting approaches that provide tactical process evaluation and recommendations that often are costly and unactioned. Outcomes360:CX provides a complete perspective of your competitive landscape – the drivers of brand selection and loyalty with actionable recommendations presented in the context of your organizations’ strengths and vulnerabilities, told from your most valuable customers’ point of view and implemented with your ENGINE team’s continued guidance.

CX Transformation
Consulting Practice

ENGINE believes you can use CX as an offensive weapon.  When you proactively manage CX across your enterprise to impact business outcomes, you are driving toward superior performance. To create your system for sustainable organizational change, a structured step-by-step approach toward customer centricity is required.  Your approach must consider your brand’s current CX maturity, which is the ability to proactively design, implement, manage, and continuously enhance your customers’ experience in ways that will impact business outcomes.

Our CX program evaluation, consulting and recommendations are based on ENGINE’s CX maturity model to ensure your CX program continues to progress toward a fully actualized customer centric business practice, including early “wins”.

Customer Journey Mapping & Analytics

ENGINE sees Customer Journey Mapping as the process of uncovering what customers feel, think, and do at each step of their interaction with a brand, from initial exposure to termination, and identifies pain points and opportunities to improve or redesign those interactions.

Our customer centric CX perspective addresses the need to place customers at the heart of business decision-making, and works well as lines between Acquisition and Experience stages of the customer journey continue to blur.

Predictive Analytics &
Prescriptive Actions

Decide with confidence. In a complex world, ENGINE makes decision-making simple. Use our powerful prediction engine to know the impact of your business decisions before you make them, so you can invest your time and money in the things that matter most to customers and your brand’s success.

Our predictive approach matches your organization’s unique data with the most appropriate advanced statistical approach to determine how all the elements in your system work together: which process, service and product experiences affect each other, to what extent and with what impact on overall CX and your bottom line.